We live in a world where building an online business from home is a thing. In fact, it’s becoming a very popular thing. And not only working from home, but working from anywhere. For some, even the idea of freelance digital marketing may seem too good to be true. So is freelance digital marketing legit?
Is Freelance Digital Marketing Legit?
Freelance digital marketing is legit. But don’t be fooled by the gurus online trying to make you believe it’s a “set it and forget it” business. There is no such thing as a “done for you” system. Freelance digital marketing can be very lucrative, but you have to put in the work.
I was publishing a review for Keala Kanae’s freelance affiliate guide called “Freelance Digital Marketing Secrets” in which he shares his “secrets” to online marketing success when I realized just how often people are searching for how to succeed in this field.
With all the gurus and cliches all over the internet with their claims of getting rich quick beyond your wildest dreams by simply going online and plugging into a proven system, I thought it important to shed some real light on what it actually takes to be a successful freelance digital marketer.
In this article, I’ll debunk some myths about freelance marketing, uncover the skills successful freelancers possess, and show what it takes to succeed. By the end, you’ll have a deeper understanding of the freelance digital marketing world, and know where to get started.
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Debunking the Myths About Freelance Digital Marketing
Contrary to what many people think, freelance digital marketing is a legitimate and thriving profession. It’s not really about flashy gurus and ridiculous promises of overnight revenue. With businesses of all sizes realizing the importance of a strong online presence, the demand for skilled digital marketers has gone through the roof.
Social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, and email marketing are just a few of the services a freelance digital marketer and affiliate marketer can offer. And best of all, brands know it and pay well for it..
I think the biggest myths about online marketing are perpetrated by so many “gurus” pushing their schemes online. Their schemes have ultra high ticket price points, are filled with upsells, and portray online marketing as something you can get rich quick with overnight.
True freelance digital marketing has nothing to do with:
- Done for you” systems
- get rich quick schemes
- or unrealistic claims of revenue
In my experience, you should stay away from platforms that are filled with red flags like this. A few examples of these are:
- Keala Kanae’s courses (Fullstaq Marketer, Digital Freelancer)
- John Crestani’s courses (Super Affiliate System)
- Blake Nubar’s courses (Social Media Lead Machine)
- and many, many others.
Related Article at WorkFromYourLaptop.com!
Learn how to spot and avoid the typical red flags you see in action with many online business training platforms in my article “8 Online Business Coaching Scams Exposed and How to Avoid Them”.
Uncovering the Real Skills Behind Successful Freelance Digital Marketers
To excel in the freelance digital marketing space, it takes actual work. The skillsets needed to be successful are very attainable, but are diverse.
- Technical expertise: A solid understanding of SEO, PPC, and analytics tools is essential for developing and implementing effective marketing strategies, building websites, and learning how to drive traffic to content.
- Creativity: From creating compelling content to designing attention grabbing websites and articles, creativity plays a crucial role in capturing an audience’s attention and driving engagement online.
- Communication: The content you create online will only resonate with your audience if they connect with your point of view. Be sincere, genuine, and communicate with them clearly to let them know you are looking to bring value and solve their problem.
- Adaptability: With the digital landscape and traffic algorithms constantly changing, freelancers must always be able to roll with the punches and learn new skills and technologies.
- Time management: Creating content that ranks takes time. Building websites, doing keyword research, and doing it consistently means being able to create a schedule and stick to it.
Not all online marketing training platforms are filled with red flags and massive upsells. There are several affiliate marketing training courses that deliver. Learning these skills pays off exponentially when you consider the time freedom you gain by being your own boss.
Trust and Transparency: The Cornerstones of Genuine Freelance Digital Marketing
The only way you can be successful in online marketing is by being 100% truthful and honest. The second you start marketing something simply to earn a commission is the day your business will begin to falter.
When you’re genuine you’re able to connect with your audience. Remember, choosing your niche and choosing the direction of your business is all about choosing something you have a genuine interest or passion for. So remember what it’s like to be on the other end.
- Bring VALUE to your content.
- Be SINCERE.
- Prioritize clear communication.
- Set realistic expectations and deliver.
- Offer a helping hand with honesty and you’ll see your traffic and revenue go straight up.
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Final Thoughts
Is freelance digital marketing legit? The answer is yes. By developing a diverse skillset, being honest and transparent, and putting in the work, you can thrive in the world of digital marketing and become a success story.
If you’re considering embarking on this exciting career path, let this article serve as your guide and motivation. The training platform I link to above is the one I owe my success to. I’ve helped people from all over the world get started and I’d love to help you to.
What questions do you have? What have been your stumbling blocks in the past with digital and affiliate marketing? Have you been a victim of a training platform that promised “done for you” systems that failed? Or how about a training platform that started off affordable but then ballooned in price? Let me know what you think in the comments section below! I’m always interested in hearing your perspective and I always respond.
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Great article! It’s refreshing to see someone debunking the myths and setting the record straight. I appreciate the emphasis on hard work. Also, as someone in the industry I think this assessment is spot on. I’ve actually seen Keala Kanae’s platforms before and your reviews of all of them are on point.
Thank you! I appreciate the comment!
I like how you don’t really sugar coat it and tell it how it is. I know that myself getting into affiliate marketing has been a serious and dedicated turning point in my life to create something meaningful and potentially beneficial in the future. But ultimately, I’m starting to realize that the more care and passion you put into your content and actually trying to help your readers does make a difference in the type of quality information one provides. I’m still learning but I think I’m on the right path. It’s a lifestyle!
Well put! Keep up the great work on your journey! Thanks for the comment!
I appreciate you listing some of the ones to avoid as I am sure this will help many of us. I do agree with you and I have learned there are no get rich quick schemes that work. Typically the only person getting rich is the one selling the product. I am going to look into some of the reliable ones you recommended and take some time to go over your skills list to be better prepared. Thanks for a great article. Brian
Agreed! Thanks for the comment!
Your article has a lot of details and shows how much time and effort has been put into it.
One thing that caught my attention is the use of different terminology directed to the same meaning. The use of digital marketer, freelancer, affiliate marketer in interchangeable manner.
For example a digital marketer can be an employee or a freelancer, doing digital marketing as an employee for one company for a salary, or as a freelancer for different companies or business owners, or even other freelancers from other industries, for a fee. This fee is not tied to sales, this fee is based on project deliverables agreed upon by both parties.
An affiliate marketer is not a digital marketer, but uses digital marketing to advertise for his/her site, whether it is a website, or social media account on which this person is selling other people’s products/services. The income comes from the commission of sales, not from the marketing effort.
An affiliate marketer can use the services of a digital marketing freelancer for more effective campaigns and better reach.
I think there is an opportunity here to talk about each of the terms used in this article separately, for example one article could be talking about freelancers in digital marketing, another talking about affiliate marketing, then branching out to say affiliates with a website presence, affiliates without a website but on social media, then branch out more to talk about affiliates using one particular social platform, then another article for another social platform, and so on.
Thank you very much for this article as it made me think more about those terms.
I appreciate the comment! I would slightly disagree in that, by definition, if a freelance digital marketer is a self-employed individual using one or several marketing channels and techniques to help businesses promote their products and services, then an affiliate marketer is, in fact, a freelance digital marketer. That’s why I use many of these terms interchangeably. Thanks again!