Trying to figure out how to write a blog for affiliate marketing?
Follow these 13 actionable steps and you’ll be well on your way to getting targeted traffic to your content and consistent monthly revenue in no time.
Let’s break down each step in detail, shall we?
How To Write a Blog For Affiliate Marketing
First, choose a profitable niche based on your actual interests. Don’t try to find an untapped niche. Now it’s about building content that is the ANSWER to your target audience’s searches. This drives in targeted, FREE traffic. Understanding keyword research and where to place your keywords plays a vital role in this.
When writing, be yourself! Don’t “sell” to your audience, show them the answer they’re looking for. Be honest! Create a great user experience visually as well. Post often (try to average 2-3 posts per week) and drive up engagement and Google will take notice!
Knowing how to write a blog for affiliate marketing isn’t about being a professional writer.
Not even close.
It’s about being honest and giving your reader the best user experience possible to help connect them with exactly what they’re looking for.
This creates trust, and trust means return readers.
Develop that relationship with your target audience and you’re well on your way to being a successful blogger with steady income to boot.
1. Choose your niche based on your passions and interests
When it comes to blogs there’s one important thing to remember: you can’t be everything to everybody!
You’re not Amazon! You need a primary, central theme for your blog so your readers know what to expect.
This can be literally anything, BUT it needs to be something you have a genuine interest or passion for.
The key to building traffic to a blog is to create a consistent stream of new content. And if you’re writing about something you have a genuine interest in, then this comes that much easier!
If the goal for your blog is to create revenue through affiliate marketing, don’t try to come up with a niche that you believe is “untapped” (almost everything is “tapped”).
Instead, go with something you have a true passion for or at the very least a general interest in.
Whether it’s travel photography, chess, or 360 cameras, ANY NICHE YOU CHOOSE can be a profitable one when you build your affiliate marketing business right.
And it all starts with choosing a theme that interests you.
2. Build your website (Much easier than you think!)
So many people don’t even know where to start when it comes to building a website. Do not sweat this!
The fact is, building a website isn’t hard! The process is WAY more straightforward than you think.
Are you going to have to learn how to “code”? Will it be hard to customize? Will it even be able to handle real traffic? And how much will hosting cost?
In my experience, the best place to build and host your website(s) is at Wealthy Affiliate.
Not only is Wealthy Affiliate’s web hosting top notch, allowing for heavy traffic to find your content without issue, but it’s one of the best affiliate marketing training platforms you’ll find online.
Wealthy Affiliate guides you step by step on all the foundational elements of building your first website, including the best plugins and add ons so your content is top notch! You’ll be trained on how to drive targeted traffic to your content and scale out your business so your niche website can turn into full time income. Create your free starter account here and see if it’s what you’ve been looking for!
Best yet, Wealthy Affiliate’s spectacular hosting package (comparable to $250-$300/month packages elsewhere) comes INCLUDED FREE with your Wealthy Affiliate membership (it’s very affordable).
Related Article at WorkFromYourLaptop.com!
3. Target the popular keyword searches your target audience is making & know where to place your keywords! (Important!)
What are keywords, you ask? Keywords are the words or phrases people type into search engines. Keyword research is the study of those words or phrases to determine how much traffic the most popular searches can bring to your site.
Now we’re getting to the nitty gritty. Your content!
Imagine having the ability to know the exact searches your audience is making.
It would be like owning a traditional brick and mortar business that has thousands of people waiting outside to come in and knowing EXACTLY what every single one of those people is looking to buy!
What would you do with a power like that?
If you’re smart, you’d line your shelves with exactly what they’re looking for, right? (See point #4!)
There are keyword research tools out there designed specifically to gather all the data from all the searches being made into search engines like Google.
In my opinion, the best one you’ll find online is called Jaaxy.
Related Article at WorkFromYourLaptop.com!
So how do these popular keywords fit into the writing of your content?
Think of Google as a machine that is desperately trying to connect people with answers to their questions. It analyzes the millions of bits of content online and spits out the most relevant answers. And how does Google know what’s relevant? It’s by the strategic placement of the keywords you’re targeting within your content!
Place your keywords into your post’s url, the post title, and into the first paragraph to make sure Google understands exactly what your content is the answer to.
But don’t keyword stuff! Google is smart and will reject your content as “spammy” if done wrong!
4. Make your content the answer to your target audience’s searches
This is the “lining your shelves with exactly what your customers are looking for” concept we touched on earlier.
When you do good keyword research and you find the searches your target audience is making, make your content the ANSWER to those searches!
Answer the question at hand directly. Truly help your audience.
If it’s a product or service they’re searching for, review it honestly (see point #8).
This is a critical element to enhancing the user experience that leaves your audience satisfied, builds rapport, and brings them back for more.
5. Choose “low hanging fruit” keywords so your content will rank!
When you go after a super popular keyword that 300 other websites are targeting, your article will just get lost in the abyss of the internet.
But when you choose a keyword that has low competition it is that much easier to rank for it.
Related Article at WorkFromYourLaptop.com!
So let’s say you’re in the “make money online” niche and you’re ready to target the most popular keyword searches your audience is making.
One of the HIGHLY popular searches will most definitely be “how do I make money online?”
But guess what? Every other blogger in your niche knows that too and has created content to be the answer to that question.
In fact, some of these bloggers are heavyweights, with authority websites that yours will need a lot of time and authority building before it can hope to compete with.
Not to worry! Jaaxy breaks down the keyword research data to allow you to find keywords that bring traffic but have much less competition.
These are the “low hanging fruit” keywords you’re after!
Check out this incredible live class from Wealthy Affiliate showing exactly how to get your content to the front of Google’s search result pages by targeting the “low hanging fruit” keywords!
6. Don’t “tell” or “sell” your audience, show them!
This point really goes towards creating a great user experience.
When your reader feels that they are actually being helped, they will return over and over again.
Think about it, would you go back to a website where you feel like the title was click bait? Would you go back to a website where you feel like the question you had wasn’t answered at all?
Of course not!
So, to that point, don’t “sell”. Create your posts so that they are legitimately answering the question at hand.
Never use click-bait. Your readers are much too smart to fall for that and you will never get them back.
Be conversational with your content and truly explain your points using examples when possible.
Don’t just answer with a list of points. Take the time to explain each one fully.
Put yourself in your readers’ shoes.
“Does this post fully answer the question at hand?” “Do the points in this post make sense and have a good flow to them?” “Would a video help explain this question much more clearly?”
So many times I see affiliate marketers forgetting about the PERSONAL aspect of this lucrative industry.
Sure, affiliate marketing’s bottom line is about making money. But you can multiply your profits by 10 times or more by simply establishing a real connection with your reader.
When your reader sees you as a real person they are much more likely to connect with you and your point of view. This leads to traffic that returns many times past the first visit.
You don’t need to ramble about who you are and why you should be listened to in every post you publish.
Instead, a simple “About Me” page that is easily found on your website (preferably linked to from your main menu) is all you need.
Make sure it has your picture, tells your story, and shares where you’re coming from.
Let your audience see that you’re a person that shares a point of view not too different from their own. Check out my About Me page here.
8. Honesty is the best policy
No matter how much you share about yourself, the second you become dishonest with your audience you will lose them forever!
This means being honest with your reviews and not saying a product or service is “GREAT!” just because you’ll get a commission from that sale.
To that point, most people online nowadays understand that posts and websites that promote a product or service may receive commissions for doing so.
But it is still legally and ethically important to have a disclaimer somewhere easy to spot on your site.
If you really want to stand out from the crowd online be transparent.
Share your success stories but don’t exaggerate them.
In my experience I have had by far the most success when I’ve been 100% transparent with what I write about in my posts.
9. Use attention grabbing titles & headlines
Getting ranked on page 1 of the Google search results doesn’t guarantee your article is going to get clicked on.
You need to grab your readers’ attention!
Clearly visible, easy to read headlines are very important for your content. In this day and age of the internet, your readers have very short attention spans. When they arrive at your article they will actually start scanning your article rather than reading it from the top down. In fact, the average reader only read about 14% of the words on the page!
Take the following 2 sample titles:
- “My Meat Free Burger Recipe”
- “Slap Your Mama Meat Free Burgers – Vegan in One Bite!”
Which one would you click on? See what I mean?
10. Don’t greet your readers with a wall of text
You don’t want to read this. You don’t want to read one word of this just from the look of the paragraph. It’s a massive wall of unattractive, hard to read text. This paragraph is an instant back-button-pressing-get-me-out-of-this-website-post-wrecker. Right now you’re thinking to yourself, “Is he really going to make me read through all this copy to get his point across? Ok. We get it. This wall of text is horrible. Make it stop. Please make it stop. Wait, maybe I should read through this just in case there’s something hidden in the wall of text. Would he do that just to make a point? No. He’s not. He knows that I’m thinking that and he’s using it against me. Well now I’m so far in I might as well finish it all out. It’s too late for me. Tell my family I loved them. When I woke up this morning I had no idea this would be the end of me. No more sunny skies. No more birds chirping. Say goodbye to all aspirations of traveling the world. Just this never-ending wall of text for the rest of my days. What a cruel, cruel way to go…”
Ok that was just painful, wasn’t it?
Please never do that to your readers.
The rules of reading a book and reading a web page are completely different. On a website you need lots of white space and well spaced visuals. You need short, quick paragraphs to make scanning easier.
Keep your paragraphs short, just 1-2 sentences long, depending on the length of those sentences.
And remember to be visual!
Find relevant graphics and place them strategically throughout your content.
Make sure your images are optimized allowing your page to load fast.
Use good visuals and you will really enhance the user experience for your reader.
11. Partner with relevant affiliate programs
Here’s the MONEY part!
See, it’s not about just randomly posting content to a blog and throwing in a few affiliate links and sitting back and watching cash flow in.
It doesn’t work that way!
You have to put together a blog that ACTUALLY ATTRACTS YOUR TARGET AUDIENCE FIRST, and THEN you can monetize that traffic through affiliate marketing!
Partnering with merchants and their affiliate programs is the easy part.
It’s free, and a few like Amazon will basically accept you as an affiliate regardless of how much traffic your website brings in.
Most offer commissions between 1%-10% per sale, which isn’t bad when you consider the volume of sales your site can make when it’s bringing in targeted traffic.
And then there’s the affiliate programs that offer big chunks of commissions.
Mix those into your bag and your conversions can really start producing.
As an example, Wealthy Affiliate’s affiliate program offers commissions of almost 50%. That’s huge!
Related Article at WorkFromYourLaptop.com!
12. Make Your content sexy and post often!
When you take the time to focus on a great user experience for your readers, your content becomes SEXY.
It has relevance, it is visually stimulating, the information flows, and your readers find the answers they are searching for.
This translates to repeat visitors who come back for more and more!
And you know what else keeps them coming back? BRAND NEW CONTENT!
You may not feel like you’re a “writer”, but none of us do. It just takes some practice.
Think about it like this. We talk all day, right? All those words translated to the page would be NOVELS we are writing every single day.
So make your content conversational. Be funny (if possible) and keep the tone light.
Treat your posts like conversations with a friend. Be honest & get your point across by showing them the answer, not just by telling them where to look.
A great practice is to create an average of 2-3 posts per week for your blog or website. Over time, this adds up to 100-150 new articles per year. Google LOVES activity and this brings site authority and consistent traffic!
13. Create Something to Talk About in the Comments
Google loves engagement!
When your articles are bringing in some steady comments, Google sees this as proof and confirmation that readers are finding what they’re looking for and asking for more.
This is a GREAT WAY to get your posts ranking!
So how do you drive up that engagement?
Simply ask your readers to leave comments!
Direct them to ask questions, share their experience, and ALWAYS reply back!
Sometimes a timely comment can open up a whole discussion that gets other readers involved as well. Now you have content that is sparking conversations, answering questions, and worthy of being on the front page of Google’s search results page!
Bloggers who are successful don’t just get lucky with articles that somehow go viral. It takes consistency and work. Once you choose your niche and build your website, you’re ready to create your content. Know what your audience is searching for and create content that is the answer to their searches. Create a great user experience for your reader by being honest, sharing your personality, and making sure your content not only answers their questions, but is easy to read and visually stimulating. This will spark further engagement, build traffic, and give you the potential for conversions and consistent monthly revenue.
How do you feel about these 13 actionable steps? How quickly will you be able to implement some or all of these steps into your own blog?
Are there any steps you’d like to see added? Removed?
Let me know what you think! I always reply, and I look forward to reading about your experiences! [cough, step 13 in action, cough]