WORK FROM YOUR LAPTOP

What Does it Mean to Find your Niche?

What does it mean to find your niche? In business, it’s all about understanding and finding your target audience. Sounds easy enough, but choosing a profitable niche is usually the first obstacle that keeps many bloggers up at night.

Contents hide
What Does it Mean to Find Your Niche?
What is a Niche?
Why You Should Choose Your Niche Based on Your Passions and Interests
Why it’s Important to be Specific with Your Niche
Steps to Take After Choosing Your Niche
Final Thoughts
Recent Posts

What Does it Mean to Find Your Niche?

To find your niche means to identify a target audience. What are they searching for? What questions are they needing to be answered? When you know what they want, you create content that is the answer to those searches.

What is a Niche?

laptop open and ready for work
How to Choose a Profitable Niche for a Blog - niche definition

The definition of niche that I want to focus on is the one highlighted in the definition above: “a specialized segment of the market for a particular kind of product or service.” In other words, a niche is anything with a target audience.

So, for anything you can think of where there is a product or service available and there is a target audience looking to buy it, that can be a profitable niche.

Have you heard of a small little company called Amazon? If it can be sold, you can probably find it there. And if people are buying it, well then that’s a target audience and a possible niche.

This is the point where a blogger’s brain can hit the wall. Your entrepreneurial mind might be asking itself, “If a niche is anything with a target audience, and literally everything can have a target audience, how do I know which one to choose?

child screaming into microphone

Why You Should Choose Your Niche Based on Your Passions and Interests

Relevance is key here. You know when you’re talking to someone and they’re telling you a story that is so completely uninteresting that you wonder if they’re as bored telling it as you are listening to it?

This is what happens when you attempt to communicate information that you don’t have a genuine interest in. The spark isn’t there, the listener gets bored, and the message goes nowhere fast.

The reality with profitable niches is that any niche can be a profitable niche when done right. So make life easier on yourself by choosing a niche you have a genuine interest in.

And this is what makes you relevant. So many bloggers forget that the absolute key to building traffic is relevance. Without traffic you have no revenue potential. And when you have an audience that doesn’t connect with the author, your niche is doomed to fail.

Maybe you have a passion for vegan diets, or newborn baby clothes, or woodworking. Don’t listen to the part of our brain that says all those niches are already “saturated”. Think about new gyms that open up in your city. Or coffee places. Or barber shops. There are already TONS of them out there, but they’re not really competing with the hundreds of thousands out there in the world, are they?

They’re successful because, even though there are TONS of them out there, they have identified their specific target audience that is living nearby, and that’s what drives their business.

Similarly, when you identify a tight, specific target audience you can create content that is the answer to their searches and that audience will come to. you!

Related Article at WorkFromYourLaptop.com!

Check out “How to Use Jaaxy” and learn all about the incredibly powerful tool that allows you to know EXACTLY what your target audience is making searches for, word for word. This is the key to driving massive, targeted, FREE traffic to your content!

Training That Delivers!

• Turn your own website into revenue
• Step by step training, tools, & support
• Get me as your support coach

Get started risk free!

Why it’s Important to be Specific with Your Niche

The way to get through any “saturation” is through specificity. For example, if you have a passion for basketball, you would quickly get lost in the abyss of the internet building a website centered around all things basketball.

Basketball is just WAY too general. It’s time to tighten that niche. How about basketball clothing? How about basketball shoes? How about…

Men’s basketball shoes.

This is a clean, tight niche with the potential for tons of quality content. Your potential target audience arrives at your website looking for men’s basketball shoes and instantly sees that your entire site is dedicated to the one and only thing they’re looking for.

Laser focus in your niche translates to a much higher conversion percentage.

Check out this great video on how to come up with ideas for your profitable niche. This helped me out a ton when I was getting started.

how to choose a niche video

Show your audience exactly what they’re looking for at just the right time in their customer purchase lifecycle and you have yourself a conversion.

Steps to Take After Choosing Your Niche

Even a powerhouse like Amazon didn’t start off by selling ever single item known to man like they do now. They started with books. That’s it. Start with laser focus, build your audience, then scale.

I highly recommend this quick read: “Succeeding with Golf Balls, Scaling with Shoes!” for an understanding of how your specific niche can be scaled dramatically once it finds that target audience.

So you may ask, “Ok, but why would anybody buy from me?” And the truth is that through affiliate marketing, they’re NOT buying from you. They’re buying from the trusted merchants they know and love. So how do you get paid?

how affiliate marketing works

In a nutshell, affiliate marketing is all about connecting people online with the products and services they’re already looking for. The trusted merchants your target audiences know and love will pay you commission after commission for every time your audience makes a purchase.

As you’re going to find out, there are thousands of affiliate programs out there, ripe for the taking. Doing a quick Google search of “your niche + affiliate programs” will pull up page after page of great affiliate programs that are free to join.

Have a passion for photography and DSLR cameras?

How to Choose a Profitable Niche for a Blog - screenshot of a Google search for affiliate programs

The same kinds of results will show up for just about every niche you can think of! Now you’re starting to understand why that profitable niche based on your real passions and interests can be so profitable! And with this lucrative industry, when you get trained right, you set yourself up for massive success.

Related Article at WorkFromYourLaptop.com!

Check out my newly updated review of the training platform I owe all my success to! Straightforward, affordable, and FREE to test drive, if you’re looking for consistent monthly revenue online, this is the training that delivered for me!

Final Thoughts

It’s vitally important to choose your niche based on actual passion and interest. Choosing a tight, specific niche allows you to find your target audience at the point in the customer purchase lifecycle where they’re ready to buy.

Are you racking your brain trying to come up with a niche you can be successful with? Need some help finding your niche? Share your story in the comments section below and send any and all questions my way!

Let’s brainstorm and find that specific, tight niche that can work for you! I always respond and I look forward to hearing from you!

Recent Posts

  • KoalaWriter review
    KoalaWriter Review
    Check out what I feel may be the best AI content creator to date! Create high quality, SEO optimized content that ranks at the touch of a button!
  • mediavine review how much money can you make on mediavine
    Mediavine Review
    Mediavine is one of the most lucrative ways to make money with your website. Is it worth it to go after your share of this ad revenue?
  • do i get paid if someone visits my website
    Do I Get Paid If Someone Visits my Website?
    Are you leaving money on the table with your website? Check out the most straightforward ways to monetize your site, from ads to conversions and more!
  • Hey there, it's me, Eric from Work From Your Laptop on YouTube. Today, I want to talk to you about how to find your niche, whether you're doing this for YouTube or for affiliate marketing in general. I'm going to show you the major mistakes so many people make and the number one key to finding your golden ticket. In this article, I'll cover what a niche is, signs that you're in the wrong niche, the costs of being in the wrong niche, and the number one key to finding your very highly profitable niche. I'll also discuss self-assessment, market research and refinement, common pitfalls to avoid, and free tools you'll need to succeed. So, let's dive in and find out how you can hone in on that perfect niche and start building your online business today! Key Takeaways Choose a specialized segment of the market for a particular kind of product or service as your niche. Avoid low engagement, difficulty generating content ideas, and lack of passion or interest in your niche. The number one key to finding your niche is choosing something you have a genuine passion or interest in. What is a Niche? For the purposes of online business and this class, a niche is defined as a specialized segment of the market for a particular kind of product or service. It is a specific audience that you are targeting with your online business. Choosing the right direction for your niche involves understanding who your target audience is and selecting a specialized segment that is not overly general. Any segment of any audience who buys products online is a potential niche. However, there are specific keys, factors, and metrics that need to be considered when choosing from that infinite list of niches. Signs that you may have chosen the wrong niche include low engagement, difficulty generating content ideas, and lack of passion or interest. These can lead to limited growth potential, wasted time and effort, missed opportunities, and difficulty building up a dedicated audience. The number one key to finding your niche is choosing something you have a genuine passion or interest in. This places you smack dab in the middle of your target audience and brings relatability and connection between you and your audience. When you are creating content, you are right there shoulder to shoulder with them, in their shoes, and understand the types of questions they are searching for answers to. In conclusion, a niche is a specialized segment of the market that you are targeting with your online business. The key to finding the right niche is to choose something you have a genuine passion or interest in, as this will help you connect with your target audience and build a dedicated following. Signs You're in the Wrong Niche When it comes to finding your niche, it's important to choose wisely. Here are some signs that you may have chosen the wrong niche: Low engagement: If you're not getting traffic even though you're ranking at the top of search results, your niche may be too specialized. Difficulty generating content ideas: If you're struggling to come up with ideas for content, your niche may be too narrow. Lack of passion or interest: If you're not interested in your niche, it will be difficult to create content that resonates with your audience. Choosing a niche that you're passionate about is key to success. It allows you to connect with your audience and create content that speaks to them. Don't make the mistake of choosing a niche for the wrong reasons. Instead, take the time to do market research and choose a niche that's right for you. The Costs of Being in the Wrong Niche Choosing the wrong niche can have significant costs, both in terms of time and money. Here are some of the costs of being in the wrong niche: Limited growth potential: If you're in a niche that's too small or not growing, you'll find it difficult to expand your business and reach new customers. Wasted time and effort: If you're creating content or products that nobody wants, you'll be wasting your time and effort. Missed opportunities: If you're not in a profitable niche, you'll be missing out on opportunities to make money and grow your business. Difficulty building an audience: If you're in the wrong niche, you'll find it difficult to build a dedicated audience that's interested in your content or products. To avoid these costs, it's important to choose the right niche from the beginning. This means doing market research and choosing a niche that's both profitable and aligned with your interests and passions. Remember, choosing a niche solely based on the potential for high commissions or popularity is not enough. You must have a genuine interest in the niche to create content that resonates with your audience and builds a loyal following. The Number One Key to Finding Your Niche When it comes to finding your niche, there are a lot of mistakes that people make. But the number one key to finding your golden ticket is to choose something that you have a genuine passion or interest in. This is where you should start, before even considering factors like high ticket revenue or popular trends. Choosing a niche that you are passionate about places you right in the middle of your target audience. This brings relatability and a connection between you and your audience, making it easier to create content that resonates with them. When you have a genuine interest in the topic, you understand the types of questions that your audience is searching for answers to, which is crucial for successful keyword research and SEO. On the other hand, choosing a niche for the wrong reasons can lead to low engagement, difficulty generating content ideas, and a lack of passion or interest. These are all signs that you may have chosen the wrong niche. In summary, the number one key to finding your niche is to choose something that you are genuinely interested in. This will help you connect with your audience and create content that resonates with them. So, take some time to think about your passions and interests, and use them to guide your niche selection process. Self-Assessment Alright, now that we understand what a niche is and why it's important to choose the right one, let's talk about self-assessment. This is a crucial step in the process of finding your niche. You need to ask yourself some important questions to determine if a particular niche is right for you. Here are some things to consider when doing a self-assessment: Do I have a genuine passion or interest in this topic? Am I knowledgeable enough about this topic to create quality content? Can I see myself creating content about this topic for a long period of time? Is there a demand for this niche? Are there potential products or services to promote within this niche? Are there other successful creators in this niche? Answering these questions will help you determine if a niche is a good fit for you. It's important to choose a niche that you're passionate about and knowledgeable in because it will be easier to create content and connect with your audience. Additionally, you want to make sure there is a demand for the niche and potential products or services to promote. Remember, choosing the right niche is crucial for the success of your online business. Take the time to do a thorough self-assessment before committing to a niche. Market Research and Refinement As I mentioned earlier, finding the right niche is crucial to the success of your online business. In this section, I'll be discussing the importance of market research and refinement in identifying your niche. Market research involves gathering information about your potential audience, competitors, and market trends. It helps you understand your target audience, their needs, and preferences. This information is crucial in identifying gaps in the market that you can fill with your products or services. Refinement, on the other hand, involves narrowing down your niche to a specific audience or market segment. It involves identifying the most profitable and sustainable niche for your business. Here are some key points to keep in mind when conducting market research and refinement: Conduct a self-assessment: Identify your skills, interests, and passions. This will help you narrow down your niche to something you're passionate about. Use free tools: There are several free tools available online that can help you with market research and refinement. For example, Google Trends can help you identify popular search terms related to your niche. Identify your target audience: Conduct surveys, focus groups, or interviews to understand your target audience's needs, preferences, and pain points. Analyze your competitors: Identify your competitors and analyze their products, services, and marketing strategies. This will help you identify gaps in the market that you can fill. Refine your niche: Use the information gathered from market research to refine your niche. Identify the most profitable and sustainable niche for your business. Remember, market research and refinement are ongoing processes. You need to keep updating your strategies to stay relevant and competitive in the market. Common Pitfalls to Avoid When trying to find your niche, there are several common pitfalls that you should avoid. Here are some of the most important ones: Choosing a niche for the wrong reasons: This is a mistake that many people make. You might choose a niche because you think it will be profitable, but if you don't have a genuine interest in the topic, you'll quickly lose motivation. Being too specialized: While it's important to choose a niche that's specific enough to be profitable, you don't want to be so specialized that you can't generate enough content or attract enough traffic. Lack of passion or interest: As I mentioned earlier, this is the most important factor when choosing a niche. If you don't have a genuine interest in the topic, you'll struggle to create engaging content and connect with your audience. Difficulty generating content ideas: If you're struggling to come up with ideas for content, it might be a sign that your niche is too narrow. Try broadening your focus a little to see if that helps. Low engagement: If you're not getting much engagement on your content, it could be a sign that you're in the wrong niche. This could be because you're targeting the wrong audience, or because your niche is too specialized. By avoiding these common pitfalls, you'll be much more likely to find a profitable niche that you're passionate about. Free Tools You'll Need to Succeed When starting an online business, it's important to have access to the right tools to help you succeed. Here are some free tools that I recommend: Google Analytics: This tool allows you to track your website's traffic and gain insights into your audience's behavior. It's a great way to see what's working and what's not. Google Keyword Planner: This tool helps you find the right keywords to target for your content. By using the right keywords, you can improve your search engine rankings and attract more traffic to your site. Canva: This is a free graphic design tool that allows you to create stunning visuals for your website and social media channels. It's easy to use and requires no design experience. Hootsuite: Hootsuite is a social media management tool that allows you to schedule and manage your social media posts in one place. It's a great way to save time and stay organized. Mailchimp: Mailchimp is a free email marketing tool that allows you to create and send professional-looking emails to your subscribers. It's a great way to stay in touch with your audience and promote your products or services. By using these free tools, you can improve your online business and increase your chances of success. Remember, it's important to choose the right niche and have a genuine passion for what you're doing. With the right tools and mindset, you can achieve your goals and build a successful online business. Honing in on the Perfect Niche When it comes to finding the perfect niche, there are a few mistakes that you need to avoid. As someone who has been in the online business industry for a while, I have seen many people make these mistakes. In this section, I will share with you the number one key to finding your golden ticket and how to avoid these mistakes. First and foremost, let's define what a niche is. A niche is a specialized segment of the market for a particular kind of product or service. Your niche is a specific audience that you're targeting with your online business. When choosing your direction, you need to understand who your target audience is. One mistake that many people make is choosing a niche for the wrong reasons. This can lead to low engagement and difficulty generating content ideas. It's important to choose a niche that you're passionate about and interested in. This will place you in the middle of your target audience and bring relatability to your content. Another mistake to avoid is choosing a niche that is too specialized. If you're ranking at the top of search results but still not getting traffic, you may have chosen a niche that is too narrow. It's important to find the sweet spot between being too broad and too specialized. Self-assessment, market research, and refinement are key factors in finding the perfect niche. You need to know your strengths and weaknesses and understand your target audience's needs and desires. Common pitfalls to avoid include choosing a niche solely for its high commissions or popularity. In conclusion, finding the perfect niche takes time and effort, but it's essential for the success of your online business. By avoiding common mistakes and focusing on your passion and interest, you can hone in on the perfect niche and build a dedicated audience.
    How to Find Your Niche on YouTube
    Choosing your direction on YouTube (or online business in general) is key to your success. I’ll show you how to avoid choosing the wrong niche!
  • how do i make my website compatible with all devices
    How Do I Make my Website Compatible With All Devices?
    Your audiences sees your content on multiple devices? Follow these tips to make sure the user experience is seamless no matter the device!

Reader Interactions

Comments

  1. Wow!!!
    I am really happy to see your article. But I not so good in choosing the niche. What you think it’s so difficult for me? Is it because I’m not good at choosing just one? I keep thinking my choice will be wrong. Or maybe won’t bring me enough money. Advice?
    Thanks for sharing with us.

    Reply

    • It’s totally natural to overthink this key step. People think they have to choose the “perfect” niche right out of the gate. The fact is that ANY niche can be profitable when done right. So instead of putting all this pressure on yourself with “is it profitable enough?” or “what if this is the wrong one to choose”, just go with something you have an interest in. There is nothing wrong with changing it up later. 🙂 Thanks for the question and comment!

      Reply

  2. Eric, thanks for breaking down the process of finding a profitable niche online, I really need this because to this day, I’m still confused with deciding on a niche to specialize in. For the sake of moving forward and launching my online business, I decided to copy someone else’s niche without thinking it over (to avoid analysis paralysis).

    You see, I’m stuck with this issue of choosing between what I love doing (passion) and where the money is. The problem with the niches I love, is they seldom have the money in it. Eventually, I forced myself to work on a niche that is proven to make money.

    What can you say, do you think I should switch niches considering I’ve already launched a business and are currently working in it? Should I keep pushing my passion if not many people are interested in spending money in it? 

    Reply

    • That really depends on what your passion is. When you see how many crazy obscure items there are on Amazon and Ebay and how many sales come from them, it reminds you that there is an audience for EVERYTHING. That being said, if your passion was something like morticians and autopsies, maybe you’d struggle. Actually, I take that back. You could probably promote countless books and even tools of the trade to earn commissions in even that morbid niche, lol. What’s your passion? Don’t be afraid to build around it. I’ve seen for myself a case study done on a VERY obscure niche that proved to be extremely profitable. 

      Reply

  3. Hi Eric,
    What a great affiliate marketing overview.
    Would you say that you need to be an “expert” in any niche you choose? I’m not an “expert” in what I want to jump into, but I do have a genuine passion for it. Thoughts?

    Reply

    • Great question! You don’t have to be an expert in your niche by any means. It’s not about telling people what they need because of your expertise. It’s really about sharing an interest with your audience and sharing what has worked for you in your research and why you recommend the products or services you’re reviewing and writing about.

      That is where the genuine interest comes into play. For example, let’s say you were in a niche where you wrote about great dog foods to buy and ways to keep your furry pets healthy. You wouldn’t have to be a veterinarian to be successful in this niche, right? You just need to have a love for dogs and share why certain products have been absolute winners (or losers) for you to other dog lovers in your niche.

      When you write content to “show” people as opposed to “telling” people, you’re doing your job as a blogger 🙂

      Reply

  4. Great article. I’m going to check out this training! I think my niche would be in plant based diet and nutrition. What do you think?

    Reply

    • I think that’s a great one. It’s really gotten popular lately with so many people focusing on what they’re putting into their bodies. If that’s your passion, that’s a great niche!

      Reply

  5. $4K per month in your first year as an affiliate marketer? Wow, that’s impressive!
    You sure learned well the lessons from your recommended internet marketing platform. Congrats!

    Without these tips and strategies you share, finding a profitable niche right from the start could be a difficult task. Everything is new and the desire to build a beautiful website right away may lead someone to pick the wrong niche.

    This happened to me. And believe me, I wasn’t too happy to start over from scratch after several months.
    Had I read this article before, it would’ve probably saved me precious time.

    Reply

    • Thank you so much for the insight! A lot of people end up going with a niche they have no interest in because they are trying to chase the money and commissions, but in my experience that never works. You have to be interested in your business and when you are you are that much more willing to work. Affiliate marketing is a spectacular industry to be in when you have the right training. Thanks again for the comment! I really appreciate it.

      Reply

  6. Hi Eric,
    Thanks for sharing a great article that has helped me to understand more about how a niche market works!
    I love to do crafts and I’ve been looking to find a way to work from home and make some income from what I do.

    The video was great! I’m a visual learner and that’s exactly what I needed 🙂
    Thank you!

    Reply

    • Very glad to help! I hope you’ll begin your journey and create your own online business in your crafts niche through the training platform I recommend in the article! Go through my links and you’ll have me as your support coach. Hope to see you on the inside!

      Reply

  7. So much great information in this article. This is very helpful. I have a friend that wants to start a website. This is a perfect place to get herself educated. Thank you for sharing. I will share this to her.

    Reply

    • Very glad to help 🙂 I think the training community I link to in the article would be a great start for her. Thanks for the comment!

      Reply

  8. Hi Eric,
    do you know about Amazon Affiliate for Influencers? I heard about it but I don’t understand the real difference with the normal Amazon Affiliate Program. It looks like it is made for those who have an audience on social media, but it is not very clear to me 🙂

    Thanks,
    Marco

    Reply

    • Usually any type of “influencer” status implies it’s for someone with a certain amount of followers. On instagram, for example, you’re an influencer when you reach 10k followers.

      Reply

  9. Hello Eric, this is such a great post!! I’m currently working within the sneaker niche and I’m so glad I found your tips! It’s given me great ideas for future content. Very straightforward and helpful, thank you! I have many more interests, and I plan to create more niche websites in the near future. Continue to work hard, and never give up!!!

    Reply

    • Thanks so much for the comment! I’m really happy you got some good content ideas from this! Keep up the good work!

      Reply

  10. Hi Eric,

    Thanks for laying out the steps of niche marketing so clearly. Excellent video too. I’d like to qualify the point you make about working with a niche you’re interested in or passionate about. That’s great if you have a passion that’s a good fit for niche marketing.

    However, I think people can get stuck at that stage if they can’t think of a niche their already “passionate” about. So, after hearing Tom Bilyeu talk about this on his YouTube channel, I think it’s also possible to find a promising niche first and then see if it is something you can **develop** a passion for.

    Reply

    • When I say it’s important to have a passion for the niche you choose, what I mean by that is having a genuine interest in it. I’d say most everyone has a genuine interest in atleast a few things. And you clearly need to have an interest in something if you’re going to build a business writing about it.

      The problem that can arise when you try to think of something that’s profitable first and make your interest in it secondary, is that you run into the problem that writing content will begin to feel like a chore.

      The fact of the matter is, any niche, no matter how specific or obscure, can be profitable when you have the right training. So, in my opinion, the absolute top thing you should be considering when choosing a niche market is making sure you have a genuine interest in the subject matter first because, after all, content is king.

      Thanks for the comment!

      Reply

  11. The video was very educational and helped me to refresh my memory of what I’ve learnt about affiliate marketing. What I love about affiliate marketing is we don’t have to own any of the products that we help to sell. I’m not sure that almost any niche is profitable though. What are your thoughts about a niche on soup and more specifically, Chinese soup?

    Reply

    • Every niche, no matter how obscure, can be very profitable when you have a genuine interest in it. It’s just a matter of thinking about the target audience who’s searching for that niche and the things they would be interested in. For example, I’d imagine there are lots of Chinese soup recipes out there to recommend and review, right? Content you’re writing about could feature not only recipes, but the traditional origins and histories of the recipes, write-ups and reviews on traditional place settings, utensils, placemats, dishes, and where to buy them, write-ups and reviews on the best places to get the best ingredients, the best entrees to pair with different soups, etc.

      And those are topics off the top of my head as someone who knows nothing about Chinese soup, lol. When you consider the millions of products a merchant like amazon has available, you realize that there is a market for everybody. Connecting your target audience with these products they’re looking for is what affiliate marketing is all about 🙂 Thanks for the comment!

      Reply

  12. Hi Eric! Great article. How long did it take you to come up with your niche? Is it something you should spent a lot of time on or should it be something that comes more naturally. I have a few interests, but I’m stuck on which direction I should go in.

    Any ideas? Thanks!

    Reply

    • A niche should be something you have a genuine interest in, so in that regard it should come somewhat naturally to you. It’s ok to spend a few days deciding which of your interests you’ll go with, but I wouldn’t spend a week on it.

      Consider which of your interests you feel more comfortable writing content for. Sometimes it’s good to think of 3 categories of topics you could write about for that niche. Next, try to think of 10 topics for each category. It’s just a matter of thinking of questions your target audience would have, and then writing topics that are the answer to those questions. Thanks for the comment!

      Reply

  13. Hi Eric,
    Great article and you are 100% correct about choosing a narrow niche. So many people are afraid of being too narrow in their chosen niche, but I think the opposite can end up being more detrimental to their success. A narrow niche is going to appeal to people looking for a specific issue / problem they are trying to solve and this is a great place to start when building out your new website. Thanks so much for sharing, Cheers, Karen

    Reply

  14. Thanks for your thorough guide. I’m looking to get into the internet marketing game and am struggling to find a niche. I’m not sure to go with one that I enjoy or chase the money, as you bluntly put it, “profitable”. There is so much mixed feedback on the world wide web and I don’t know which route to take. Cheers for all your feedback.

    Reply

    • It looks to me like you have a pretty clear cut choice. Go with the niche you have a genuine interest in. Content is king and the only way you’ll be able to create consistent content for a niche so that it doesn’t feel like a chore is by choosing one you actually care about. With the training you get it the platform I recommend over all others, you can turn just about any niche into a profitable one. I recommend creating your free account and getting started as soon as you can. I hope to see you on the inside!

      Reply

    • I’m hoping you’re saying that this agrees with what you’ve been taught in the past, lol. If so, thank you!

      Reply

  16. Hi Eric, your first comment really struck a chord with me about working for someone else for 40 years. This is what we’ve all been taught as the course you need to take in life in order to achieve success. Like you said, those that are successful work for themselves. I’ve taken the plunge into Wealthy Affiliate. I wasn’t sure at first and thought it may be another get rich quick scheme. It is the real deal though and was awakening for me. Thank you!

    Reply

  18. Great content Eric. I’m a WA member myself and I can highly recommend it for starting your own business. Not only do you get the training needed to do so, but you have access to the very large and very skilled community to help you out.

    Reply

  19. I get this question a lot. “How do I pick a niche”? I usually answer with well, pick something that excites you and that you can write about. Having said that, it doesn’t mean you’re going to make money from it. You also have to be able to monetize it, through affiliate marketing like you suggested earlier.
    It’s the making money that’s the hard part about choosing a niche.
    Thanks for this great step by step and video. This will help a lot of people narrow it down. Keep up the great work!

    Reply

    • I didn’t understand the system that was involved at all before I got involved with Wealthy Affiliate. I guess I just thought that all these people making money online just had an audience and were able to convince merchants to partner up with them. Once your eyes are open to the system it’s like it all makes sense.

      Like you said, the niche itself isn’t what will make you money. Just about any niche will work when you do the rest right. So pick one you love and will love to write about, understand what that target audience is looking for, write posts around those things they’re searching for, and now you can turn that traffic into potential revenue.

      It’s actually a very straightforward system. That’s the reason I recommend WA so highly over all the other schemes out there. Thanks so much for the comment, Peter. I appreciate it.

      Reply

  20. What really stuck out to me was the part about niches. When I first started, I realized that I was being to vague with what I wanted to address. At first my website was about passive income and promoting books and talking about real estate and stocks and affiliate marketing that I was starting to spread myself thin. For anyone reading this, as stated in this article, don’t be to vague. I had to learn it the hard way.

    Jessie

    Reply

    • I appreciate the comment and completely agree. With all the millions of searches done in countless niches, even very specific niches are profitable. The key is picking something your passionate about. Makes all the difference in the world.

      Reply

  21. Nice article. Very informative and detailed. I am a starting this online business and I need more knowledge. Thanks for giving me more idea. It helps a lot.

    Reply

    • I’m glad I could help. The best advice I can give is to click one of the links above and read my Wealthy Sffiliate review and then start your free account. For anyone serious about building an online business it’s the best thing you’ll do. Thanks for the comment!

      Reply

  22. Eric,

    Awesome information man. Your posts never disappoint. It was a great read and I really liked the discussion on overcomplicating your content and your niche. I often find myself doing this.

    I definitely encourage anyone else reading this to jump into the Wealth Affiliate community, you won’t be disappointed.

    Reply

    • Thanks Dalton! I speak purely from experience lol. Thanks for taking the time to comment, man. I appreciate it.

      Reply

  23. For someone who’s a total beginner to web-based businesses, you do a great job of laying out the initial steps to getting free from the grind. It is really sad to think about people selling so much time to crappy jobs, unthankful bosses, or just situations that are ok but not *enough*. We’re very fortunate to be living in the age of the internet, and able to take the power of self-made income back in our own hands.

    Reply

    • amen to that. well put! Thank you penny! And to think that NONE of this was available just a few short years ago. I wish I had been smart enough to realize the potential instead of just playing in chat rooms so many years ago lol.

      Reply

  24. Building an online business is the best way to achieve financial independence and everything I’ve read confirms it. Choosing a niche you know a lot about and enjoy as well does go a long way in ensuring your success. I love the niche my website promotes and because of that I will continue to produce content for it. I’m sure the same goes for you. Great article and great writing.

    Reply

    • Man I really appreciate that, Brain. Thank you. I appreciate you taking the time to comment. Hope you’ll come back again.

      Reply

  25. I am with Hillard. The first paragraph hit close to home. I guess you had me at “Hello!” The fact of the matter is that there are not many places where a person can work for a place for 40 years. It seems like you get started saving some money and you get laid off. Without a second or backup source of income, all that money goes into living expenses. Your plan seems reasonable and anything is better than some get rich quick scheme. Thank you for sharing your knowledge.

    Reply

    • Thanks for the comment, Tony. I had you at hello, huh. Haha. Well I know it first hand. I work as a firefighter and there are countless guys who have spent the bulk of their life risking it for others and it’s painful to see some of them unable to retire because the raw deal just doesn’t add up. I don’t want that for myself. I actually found Wealthy Affiliate while I was researching one of those get rich quick schemes. I never looked back 🙂 Thanks again Tony!

      Reply

  26. Picking a niche for me was the most complicated part of the process…of course it was just me overthinking everything. I really wish I read your post before I put myself through that headache because I have since realized that picking a niche is easy–if you only think of something that you are passionate about…very simple. Thanks

    Reply

    • Sometimes what sounds simple isn’t so simple, right? lol. But you can’t go wrong with going with your passion. When there’s a fire inside you, and you build your life around it, with hard work you’re destined to succeed. That’s what I keep telling myself anyway. Thanks for the comment!

      Reply

  27. Hi Eric,
    You cover everything here to get a website started. A niche you’re passionate about is so important as you build your website. It keeps you very interested and you have so much to share because you know what you are talking about. Wealthy Affiliate sounds like the place to do it. Great article. Is that where you got your training and built this site?

    Reply

    • Hey Sharon, thank you for your comment. Yes, I know first hand just how powerful the training is because this entire site is a result of that training. I wish I could take more credit for it but I can’t lol. I do all the writing, and I’ll say I pride myself in the quality of the articles, but without the training all these articles would be lost in the abyss of the internet lol. Where you build your site matters. Thanks for chiming in. I appreciate it!

      Reply

  28. I wish I could have read your post sooner! When I first started I overcomplicated things trying to select the perfect niche and ended going back and forth between about four ideas and couldn’t settle on one.

    Reply

    • I think that’s human nature. We all over analyze. I kept myself purposefully away from my site’s analytics in the beginning because it would just make me second guess myself too much. With regards to niches, there are so many ways to make even the most remote ones profitable. It’s all about trusting the system and WA’s definitely got a good one. Thanks Imani!

      Reply

  29. This is really tempting to do. But, I don’t think I have the kind of money it would take to start a business. Wouldn’t starting an online business eventually cost me thousands of dollars?

    Reply

    • I feel like you’re leading me with this question just a little bit because I see that you’re an entrepreneur yourself lol. But I’ll bite. While every business is going to have overhead, an online business has tons of perks that a brick and mortar doesn’t have and the main one is cost. Anyone interested should definitely follow the links above to my Wealthy Affiliate review. WA delivers! Thanks for the comment, Kurtis!

      Reply

  30. I almost didn’t get past your first comment about working for 40 years being a raw deal. I worked 30 years for a company only to find that I was never going to make ends meet when I retired. Fortunately, I found Wealthy Affiliate. The idea of making money for myself instead of someone else puts my mind at ease. This is exactly the way to go for people wanting to start their own business.

    Reply

    • Amen to that. Everyone seems to just accept the status quo. I’ve even seen financial advisors simply advising people to work longer into their early 70s. How is that a plan? That’s what I thought would happen to people who had NO plan. The ultra successful all work for themselves. That’s a trend. It’s time we all realize it and jump on board. Thanks for the comment, Hillard! I appreciate it!

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *