What does it mean to find your niche? In business, it’s all about understanding and finding your target audience. Sounds easy enough, but choosing a profitable niche is usually the first obstacle that keeps many bloggers up at night.
What Does it Mean to Find Your Niche?
To find your niche means to identify a target audience. What are they searching for? What questions are they needing to be answered? When you know what they want, you create content that is the answer to those searches.
What is a Niche?
The definition of niche that I want to focus on is the one highlighted in the definition above: “a specialized segment of the market for a particular kind of product or service.” In other words, a niche is anything with a target audience.
So, for anything you can think of where there is a product or service available and there is a target audience looking to buy it, that can be a profitable niche.
Have you heard of a small little company called Amazon? If it can be sold, you can probably find it there. And if people are buying it, well then that’s a target audience and a possible niche.
This is the point where a blogger’s brain can hit the wall. Your entrepreneurial mind might be asking itself, “If a niche is anything with a target audience, and literally everything can have a target audience, how do I know which one to choose?
Why You Should Choose Your Niche Based on Your Passions and Interests
Relevance is key here. You know when you’re talking to someone and they’re telling you a story that is so completely uninteresting that you wonder if they’re as bored telling it as you are listening to it?
This is what happens when you attempt to communicate information that you don’t have a genuine interest in. The spark isn’t there, the listener gets bored, and the message goes nowhere fast.
The reality with profitable niches is that any niche can be a profitable niche when done right. So make life easier on yourself by choosing a niche you have a genuine interest in.
And this is what makes you relevant. So many bloggers forget that the absolute key to building traffic is relevance. Without traffic you have no revenue potential. And when you have an audience that doesn’t connect with the author, your niche is doomed to fail.
Maybe you have a passion for vegan diets, or newborn baby clothes, or woodworking. Don’t listen to the part of our brain that says all those niches are already “saturated”. Think about new gyms that open up in your city. Or coffee places. Or barber shops. There are already TONS of them out there, but they’re not really competing with the hundreds of thousands out there in the world, are they?
They’re successful because, even though there are TONS of them out there, they have identified their specific target audience that is living nearby, and that’s what drives their business.
Similarly, when you identify a tight, specific target audience you can create content that is the answer to their searches and that audience will come to. you!
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Why it’s Important to be Specific with Your Niche
The way to get through any “saturation” is through specificity. For example, if you have a passion for basketball, you would quickly get lost in the abyss of the internet building a website centered around all things basketball.
Basketball is just WAY too general. It’s time to tighten that niche. How about basketball clothing? How about basketball shoes? How about…
Men’s basketball shoes.
This is a clean, tight niche with the potential for tons of quality content. Your potential target audience arrives at your website looking for men’s basketball shoes and instantly sees that your entire site is dedicated to the one and only thing they’re looking for.
Laser focus in your niche translates to a much higher conversion percentage.
Check out this great video on how to come up with ideas for your profitable niche. This helped me out a ton when I was getting started.
Show your audience exactly what they’re looking for at just the right time in their customer purchase lifecycle and you have yourself a conversion.
Steps to Take After Choosing Your Niche
Even a powerhouse like Amazon didn’t start off by selling ever single item known to man like they do now. They started with books. That’s it. Start with laser focus, build your audience, then scale.
I highly recommend this quick read: “Succeeding with Golf Balls, Scaling with Shoes!” for an understanding of how your specific niche can be scaled dramatically once it finds that target audience.
So you may ask, “Ok, but why would anybody buy from me?” And the truth is that through affiliate marketing, they’re NOT buying from you. They’re buying from the trusted merchants they know and love. So how do you get paid?
In a nutshell, affiliate marketing is all about connecting people online with the products and services they’re already looking for. The trusted merchants your target audiences know and love will pay you commission after commission for every time your audience makes a purchase.
As you’re going to find out, there are thousands of affiliate programs out there, ripe for the taking. Doing a quick Google search of “your niche + affiliate programs” will pull up page after page of great affiliate programs that are free to join.
Have a passion for photography and DSLR cameras?
The same kinds of results will show up for just about every niche you can think of! Now you’re starting to understand why that profitable niche based on your real passions and interests can be so profitable! And with this lucrative industry, when you get trained right, you set yourself up for massive success.
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It’s vitally important to choose your niche based on actual passion and interest. Choosing a tight, specific niche allows you to find your target audience at the point in the customer purchase lifecycle where they’re ready to buy.
Are you racking your brain trying to come up with a niche you can be successful with? Need some help finding your niche? Share your story in the comments section below and send any and all questions my way!
Let’s brainstorm and find that specific, tight niche that can work for you! I always respond and I look forward to hearing from you!
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