Is Network marketing worth it?
This may be a question you’ve asked yourself after seeing countless “pyramid scheme” type home businesses from friends and acquaintances on social media.
But is network marketing legit?
Let’s break down the difference between pyramid schemes and MLM (multilevel marketing) and decide whether network marketing is worth your time.
Is Network Marketing Worth It?
Success with network marketing (also known as multilevel marketing) for the most part simply isn’t sustainable. Network marketing has EXTREMLY high fail rates convoluted compensation plans, and dwindling returns.
Shockingly, Income disclosure statements show a staggering percentage of network marketers never earn a single dollar.
The Difference Between Network Marketing and Pyramid Schemes
“So is that new home business you’re doing one of those pyramid schemes?”
Make no mistake about it. Network marketing opportunities are not the same as pyramid schemes. Network marketing is 100% legal. Pyramid schemes are not.
So what’s the difference?
In a pyramid scheme, money is exchanged without any service being rendered or product being sold.
Have you ever heard the story of the man who gathers 10 people together and charges them $100 each so that he can show them his secrets on how to make a quick $1000?
The 10 people each give him $100 and wait with anticipation.
Now with $1000 in his pocket, he tells them to each go find 10 people just as gullible as they were and repeat what he did.
He walks away $1000 richer and ten people stand there with empty pockets.
Unlike pyramid schemes where no product or service is given in exchange for money, network marketing is completely legal.
So don’t worry. Your friends and family who are involved in MLMs aren’t scam artists.
Home businesses like Herbalife, Amway, ItWorks, Scentsy, World Ventures, and Organo Gold, all use MLM business models and are 100% legal because network marketing involves the buying and selling of a central product or service.
You will not only buy the product yourself, but you’ll also gather customers who buy the product as well.
Additionally, you’ll be recruiting other representatives who will follow suit doing the exact same thing you’re doing.
But when it comes to actually making money with a network marketing business, is this sustainable for the long run?
Because of convoluted compensation plans that are filled with bonuses that so few actually achieve, and because so much of your sustainable success depends on your downline, or the team you have recruited, it is increasingly difficult to maintain any kind of sustainable success with network marketing.
So then how have so many network marketing companies stayed in business for so long? Why are so many people drawn to their appeal?
What are the Most Profitable MLM Companies?
One of the main reasons for its popularity of MLM & network marketing businesses is the idea of getting paid on the efforts of others.
You’ll earn commissions by recruiting representatives into your team and also from the amount of product you and your team sell.
There are many successful network marketing companies who have been in business for a number of years. However, this doesn’t necessarily mean their distributors are all making money with the business.
A true measure of profitability within a network marketing company is the annual income disclosure statement. We’ll take a look at a couple of examples further down in this article that may shock you.
There are literally thousands of network marketing companies to be found online. Some have been around for decades, while others are new up and comers.
Some popular network marketing businesses you may have seen on your social media feeds are:
- Organo Gold
- Avon
- Herbalife
- World Ventures
- Stream Energy
- Ambit
- Amway
- It Works
- Thrive
- doTerra
- Kyani
- Scentsy and many, many more.
The vast majority of all network marking companies follow versions of the same compensation plan. These involve downlines and growing “legs”.
The Truth About Network Marketing and MLMs
Every single network marketing pitch ever shown talks about the incredible benefits of working with a team and getting paid on not only your own efforts, but theirs as well.
Become a customer of the product or service yourself, gather a few more, and then recruit 2-3 people who you’ll teach to do the same.
As they gather customers and, in turn, recruit 2-3 more who will also gather customers and recruit, your team will have sustained growth and your commissions will get bigger and bigger as your team grows deeper and deeper.
I’m here to tell you that NO ONE sits back after recruiting 2-3 people and watches their team grow. The business of network marketing is NEVER ENDING RECRUITMENT. You will be recruiting all day every day. Every friend and acquaintance will become a prospect.
This is the truth.
And it’s because of often confusing compensation plans filled with dollar signs and bonuses that so many get hooked.
Let’s take a look at the most popular network marketing compensation plans.
How Do MLM Compensation Plans Work?
There are several compensation plans widely used within the network marketing industry.
They tend to be filled with bizarre amounts of bonuses and “Quick Start” commissions all aimed at getting the representative his buy-in back.
It’s always very important to research and understand the compensation plan before beginning a network marketing venture.
While each specific opportunity can add it’s own nuances to a compensation plan, the majority use the core elements of the UNILEVEL, BINARY, and MATRIX compensation plans.
Unilevel Compensation Plan
With the UNILEVEL compensation plan you can personally sponsor as many representatives into your team as you like.
The representatives you recruit are then free to do the same.
It is the simplest of the 3 main MLM compensation plans.
You will get the most compensation for the members you personally sponsor. You then get decreasing percentages of your team’s commissions as they get further away from you.
In this basic compensation plan there are no ranks and everyone is an equal distributor.
No one can surpass someone who’s above them.
There are hybrids of this compensation plan like the Breakaway compensation plan. The Breakaway plan allows for a member of your downline to be able to “break away” when he or she meets certain requirements.
Matrix Compensation Plan
With the MATRIX compensation plan you have a set number of spots open in your team. It is your job to fill them.
For example, in a 3×5 Matrix compensation plan, each distributor can sponsor 3 people into the team. They will get compensated up to 5 levels deep.
When it comes time to sponsor that 4th new distributor, instead of being able to place him directly to yourself, you have to find an open spot in another level below. This is called “spillover”.
This “spillover” feature is one of the selling points of the Matrix compensation plan.
If you find yourself directly under someone who is exploding the business, you may be the recipient of distributors being placed in your team.
Binary Compensation Plan
The BINARY compensation plan or Dual Team compensation plan allows you to build two teams, or legs.
It is unique in that it only allows you to personally sponsor 2 people into your team. This allows for a good amount of spillover, thereby helping your downline.
If you’ve checked out my World Ventures review, World Ventures is an example of an MLM using a binary plan.
The Binary compensation plan has one major downside: You only get paid for the lesser of the two teams.
So to fully max out this compensation plan you’d need your team to grow out symetrically which is very rare.
In other words, if your team on your left leg has absolutely exploded, with 100+ members and growing, while your team on your right leg has only 3 distributors in total, you get only paid on those 3 distributors on the right and not on the exploding 100+ on the left.
Reality Check! Network Marketing Income Statistics (MUST SEE!)
The real way to answer “Is network marketing worth it?” is by looking at annual network marketing income statistics. This is an objective way to determine how the majority of people fare with a business opportunity.
Income disclosure statements are public record, and should be easy to look up and easy to understand. They will show the revenue breakdown for distributors of a company.
Unfortunately, the vast majority of network marketing income statistics show that MOST distributors DO NOT MAKE THEIR MONEY BACK with network marketing MLMs. A staggering amount make no money at all.
Obviously, it would be impossible to cover every single annual income disclosure statement from every single MLM or network marketing company.
However, let’s take a look at two different income disclosure statements for network marketing opportunities I’ve written reviews on.
The first is for a coffee based network marketing company called Organo Gold.
As you can see at the very top of that annual income disclosure, the vast majority (86.34%) of distributors with Organo Gold made an annual revenue of $0-$599.
When you take into account the expenses and membership fees involved for this particular coffee based MLM, the earnings is far less than the expenses.
This means zero profit.
Additionally, as with most MLMs it is only the top 1% who make the lofty six figure incomes you see in the business presentations.
Now, I am by no means picking on Organo Gold.
This is simply one example of a popular MLM. I’m using their own annual income disclosure that they provide and is public record.
Let’s take a look at a second very popular network marketing company that I myself was a customer of is World Ventures.
Their income disclosure statement actually fares even worse.
In the example shown above, 0.63% of distributors earned what I would call full time income ($50k+/year). A whopping 85.4% of all distributors didn’t earn a single commission: $0.
Does this mean World Ventures or Organo Gold, or any of the popular MLMs you see out there are scams? No.
If you don’t mind the constant recruiting, you can make some extra income in the very short term with these opportunities.
Many representatives absolutely love the social aspect to network marketing business and the “pep rally” feel to the business presentations.
However, when you need your team to thrive, and the vast majority of your downline aren’t profiting, this leads to dead legs and profits that come to a screeching halt.
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Final Thoughts
If you’re looking for sustainable success, network marketing simply isn’t worth it. Convoluted and often confusing compensation plans are filled with bonuses that vast majority of network marketers never achieve. In fact, a staggering amount of network marketings never earn a single dollar.
The fact of the matter is that only a very, very, VERY small percentage of representatives will make full time income. The vast majority who get involved with network marketing opportunities do not make their money back.
If you’re looking to create a new revenue stream online, there are better, more straightforward ways to build an online business. Affiliate marketing is one of them.
Have you had a network marketing experience you’d like to share? Have any questions? Feel free to leave your comments and questions in the comments section below. I look forward to hearing from you!
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I have had it with attempts at network marketing. It always seem so attractive especially when the products are in demand . The first time I signed up, I thought of all my friends and family who would be excited about my products and who would support me. It started out good, but the problem was I got tired of hounding them either to buy new products or reorder and the relationships were getting strained. In a practical way, I was not able to earn enough to make the selling effort worth it. No matter the offer they all seem to operate the same way, so I just decided that there would be no MLM for me.
They’re just not sustainable. Bottom line. Thanks for the comment!
Loved this in-depth review of MLM marketing. I’ve been around MLM for over 60 years and enjoy the products very much. I’ve actually recruited people several times over the years and finally came to the conclusion that I don’t really want to build a team of people for sales. If they want to buy the products for themselves at wholesale and sell a bit that’s ok but I don’t really want to be a part of that world. I can make more money easier in affiliate marketing.
Love the facts.
That’s the exact conclusion I came to. Thanks for the comment!
My sister was in an MLM scheme for a while there, she was out of pocket with it for over a year before I convinced her to stop. They sound like they will work, you put in all that effort and have nothing to show for it, it’s sad. It’s a shame there’s no law to stop these things as, despite being legal and working for a small percentage, they cause harm to so many desperate lives.
Would making them illegal be the answer though? Or do you reckon the laws surrounding them simply need to change to protect those on the bottom rung?
As long as there’s a product or service being offered there’s nothing illegal about them. People just have to be more aware and recognize a bad business opportunity when they see it. You can make some money in the very short term, but there just is no long term sustainability with network marketing. Thanks for the comment!
I joined an MLM about 10 years ago. And it was a bad experience. So, after that, every time I heard the word network marketing, I just shied away. But your post has helped me understand why it’s actually very probable that those that join MLMs will not have success. Thank you very much!
The numbers don’t lie! Thanks for the comment!
I agree that majority of network marketing platforms offer immediate success to a very small percentage of people. But I feel consistency and team work can still help in thriving into the field of network marketing.
Looking forward for more such articles. I’ve worked with great teams in the past and could see how that can be a huge factor.
The issue here is the sustainability of any success a thriving team can bring you. You may be able to find success and commissions in the short term, however, in your case, where are those teams now? Their endless recruiting never stops and that’s because you have to constantly replace dead legs and members of your team who do nothing. It’s like treading water, it’s a lot of work just to stay afloat. Thanks for the comment!
Hi Eric
Your article took me back some years. I was in my twenties with two children. I used to sell Avon products. I would walk the streets with my product books and two children and leave the books in the letterboxes. I must admit I was quite fit and energetic back then,
Some years later, a friend introduced us to Amway. The products were good, but the mere mention of Amway to family and friends sent them running for the hills.
Were we successful in both adventures. No way. Would I recommend anyone doing this type of marketing? Never.
I feel like the experience we have in our past, even failed ones, ultimately lead us to growth. I had an experience, actually a favorable one, with an MLM called Ignite. It was fun, kind of felt like being in some kind of club (or cult, lol), but overall I didn’t have any negative feelings about it. That being said, it was one of the rare MLMs that was pushing a service (electricity) instead of a product. And even with the absolute necessity of electricity, the success just wasn’t sustainable. That’s what this article is all about. I’m not here to knock any network marketers down, I’m just here to help people learn from my experience. Thanks for sharing yours!
Thank you for this article. I enjoyed it because I used to be in network marketing in 2016 through a company you mentioned above called WorldVentures.
Although I never made a sale network marketing gave me personal development skills like public speaking and confidence.
I didn’t know the other companies as popular as these.
The problem is most people think MLM is a scam and a pyramid scheme, thanx for educating people.
Thank you for your insight and perspective. 🙂 I’m glad you got what you needed out of your venture and see it as a positive experience. Thanks for the comment!
I’m really glad that I found your article Eric. You answered my question on the difference between Network Marketing and A Pyramid Scheme. To be honest, I don’t consider myself a socially active person so I guess I’ll just leave it alone and stick to other online businesses. Thanks for the great article!
Very happy to help! Thanks for the comment!
My friend. It seems like scams are here to stay! Just look around. As I read your article, the first thing I thought of was back-in-the-day, during my early network marketing career. Scamming seems the norm back then. Everyone was on the take. I was involved in a pyramid scheme before,and it seem like quick easy money. Just recruit others into the organization and make money. Biggest pyramid scheme like I’e never seen. Yeah, hey all need to be ban.
Well as I mention in the article, there’s a difference between pyramid schemes and network marketing. Thankfully, most pyramid schemes have huge red flags that only take a little common sense to be aware of. As for network marketing, I’d definitely hesitate before jumping into one as a business venture. Thanks for the comment!
Hi,
Very insightful article, I am surprised by the numbers you mentioned and the fact majority people are only earning very little annually. I remember attending a “success conference” along with my friend for one particular MLM – I still remember the scene was quite different out there, you see people talking on the stage and claiming how they earned so much as passive income and I am sitting there and wondering…am I missing something here?
I will look into your other posts and would like to explore about affiliate marketing as well…thanks for this eye opener!
Yes, MLM conferences can seem slightly “cult-ish”, lol. The annual income disclosures from these popular MLMs really do speak volumes.
Excellent article on network marketing and there is a big difference between network marketing and pyramid schemes as you explained you see tons of those every where people promising you’ll be successful just to try to get your money and then they will tell you there secrets behind it all unfortunately it’s happened to me before but it’s realy easy to fall into a scheme we are all new at one time or another you live and you learn and I think everyone thinking of looking into ways to make money through any kinds of marketing platforms should read this to be better informed on whats realy going on great information very helpful and well layed out keep up the great work -Jonathon
Thanks, man! I appreciate it!
There is a lot of detail here. It is clear that you have done your research and know your stuff. I would imagine that more people are looking for viable options for making money at home with the recent pandemic. Thank you for sharing.
That’s exactly right. I get a lot of DMs on instagram asking me about network marketing opportunities. Thanks so much for the comment!
I have experienced in MLM programs before. But I definitely not a big fan of it. In fact, I am one of the victim of MLM. I need to take time to appreciate your article for revealing their ugly truths. I’m sure your content will avoid a lot of people from the scam, too.
I appreciate your honesty. Thankfully, every mistake is an opportunity to learn. Thanks for the kind words and for adding your perspective!
Hi Eric,
I did some research on the MLM business model a while ago. As you mentioned there are a lot of MLM business opportunities but not all of them are genuine.
Based on my research I often found the compensation plan of the MLM companies is very complicated. The people who join the company in the beginning or the people at the top of the ladder make more money. Another shocking thing is success is rare with the MLM business model. Nearly 74% of people fail with the MLM business model without making any money. Also, the MLM company’s products are quite expensive.
Thanks for providing the list of genuine MLM companies. The information you shared on the difference between network marketing and a pyramid scheme is an eye-opener.
I really appreciate your well thought out response. Thanks for the insight and thanks for the comment!