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Threads vs. BlueSky vs. X: Which Platform is Best for Affiliate Marketing?

Last updated on September 12, 2025 · In-depth guide, 5–7 min read

Threads vs X vs Bluesky Review

Every year there seems to be a new big social app. Twitter once felt unbeatable, then Musk bought it and many left. That’s when Threads and BlueSky took off. So which one works best for affiliate marketing in 2025?

TL;DR: Which platform, Threads, X, or Bluesky, works best for affiliate marketing?

Threads is currently the hottest growth platform, BlueSky is ideal for niche and community building, and X (formerly Twitter) is regaining traction but remains competitive. The best choice depends on your niche and posting strategy.

  • Threads for growth: Explosive user adoption, great engagement for lifestyle niches like fashion and health.
  • BlueSky for niches: Decentralized, strong community culture, best for digital services and thoughtful content.
  • X for reach: Still the largest overall, good for fast-paced engagement and affiliate conversions.
  • Link strategies differ: Direct links work on all three, but link-in-bio tools like Linktree or solo.to are essential for multi-offer affiliates.
  • Posting tactics matter: Each platform has its own frequency, content type, and engagement sweet spot.
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What’s In This Article? (Quick Jumps)

Threads for Affiliate Marketing

Threads vs X vs Bluesky Review Threads logo

Website: threads.com

Meta’s Threads got really big really fast with 30 million people signing up in one day, and over 100 million in just a week. I remember being on instagram and suddenly this “Create Your Threads Account” prompt popped up. That first day was crazy, and it was actually fun talking with brand new people who would reply back without anything to sell you.

Then of course, the excitement reached a plateau and it dropped down to about 8 million daily users by the end of summer 2023. But the cool part is it bounced back.

By 2025, Threads has over 115 million daily users and is still growing. How did this happen? Meta pushed Threads hard through Instagram, added new features like trending topics and better search, and asked influencers to start posting early.

This mix made people give it another try. For marketers, it means a big, curious audience that is still figuring out how they like to use the app.

Affiliate Link Strategies on Threads

  • Direct Links: Threads lets you share clickable links, so you can drop affiliate links right into your posts. Since posts are short, keep your message simple and friendly.
  • Link in Bio: Many people use a link-in-bio page like Linktree or solo.to when they have more than one product to share. This way your posts stay clean but your followers can still find your offers.
  • Content-first approach: Threads works a lot like Instagram. Posts that teach, entertain, or tell stories usually do best. Give value first, then share your link.

Related post: Check out my full guide on driving traffic to your affiliate links! This is the lifeblood of your business, so get it right!

Niche Examples

  • Health: Share short wellness tips, easy habits, or bust a common myth, then link to supplements, workout gear, or apps.
  • Fashion: Post outfit ideas, style guides, or trend alerts, then share links to clothes or accessories.
  • Digital Services: Talk about why you use a tool, compare it to others, and then link to it with your affiliate tag.

Posting Tips for Threads

  • Frequency: Posting 2-3 times a day keeps you active. Some people mix one fun post, one tip, and one question to keep things fresh.
  • Best Content Types: Chatty posts, lifestyle photos, quick how-tos, or slides with useful info. Behind-the-scenes stuff also works because the app feels casual.
  • Hashtags & Engagement: Threads doesn’t really use hashtags yet, but comments and reposts matter a lot. Ask real questions, reply to comments, and encourage shares to get noticed.

BlueSky for Affiliate Marketing

Threads vs X vs Bluesky Review Bluesky logo

Website: bsky.app

BlueSky is smaller (about 38 million users), but it’s been growing super fast, up 370% in just one year. It’s built on something called a decentralized protocol, which basically means it’s run differently than big apps like Twitter.

BlueSky is something I hadn’t tried myself yet, but after researching I decided to create an account and try it out. (Follow me on Bluesky!)

It honestly just feels calmer. Instead of people racing to post quick takes and fake AI inspirational thoughts, the community likes longer chats and actual conversations.

Many people joined because they were tired of all the noise, rants, and constant selling via bots on other apps. I totally get that. My X account feels like a massive echo chamber of nothing but people selling their latest course. So on Bluesky, the lack of all that makes it easier for your posts to stand out.

For affiliates, this is great because your posts don’t have to compete with endless bots or fake AI posts. Since BlueSky is still young, you can grow a name for yourself early on.

Affiliate Link Strategies on BlueSky

  • Direct Links: You can share links, but users like it better when you explain why you recommend something instead of just dropping the link with no context.
  • Link in Bio: Works really well on BlueSky since most posts are more like chats. People often click on bios to learn more. You can use tools like Linktree or solo.to to keep all your offers in one spot.
  • Community over clicks: People here like honesty. If you push products too hard, it can turn them off. A better way is to share your story and then connect it to the product naturally.

Niche Examples

  • Health: Write longer posts about your daily routines or healthy habits, then link to an app or product you really use. For example, a post about your morning routine with a meditation app link fits well.
  • Fashion: Talk about brands you care about, especially sustainable or eco-friendly ones. Then share your affiliate link to their products. Explaining why you like the brand works better than a quick ad.
  • Digital Services: BlueSky’s audience likes tech, so reviews or tutorials on digital tools do great. Show how you use the tool step by step, then share your link.

Posting Tips for BlueSky

  • Frequency: Post 1–2 times per day, but make your posts thoughtful. Quality beats quantity here.
  • Best Content Types: Longer text posts, community chats, real recommendations, and how-to guides. Funny memes don’t do as well as honest stories.
  • Hashtags & Engagement: BlueSky doesn’t really use hashtags much. Instead, focus on starting conversations and replying to others. Ask questions, join chats, and build back-and-forth instead of chasing viral hits.

X for Affiliate Marketing

Threads vs X vs Bluesky Review X logo

Website: x.com

Let’s talk about the big one in the room. X has gone through a lot of ups and downs. After Elon Musk took over, many people stopped using it. The app lost about 75 million users when Linda Yaccarino was in charge, then daily activity dropped by 10% in 2025, and Europe lost another 10 million users.

For me, like I mentioned at the top, it all started feeling like a massive echo chamber of fake tweets being engaged with by people looking to sell their latest course. Nothing but AI created motivational quotes for businesses being liked by other creators doing the exact same thing and it just all feels, well, fake.

Changes in rules, new features that didn’t stick, and ad problems all made people leave. But it’s still massive, with over 600 million users each month. With many users coming back, X is still where breaking news and trending topics often show up first.

For affiliate marketers, this means you can still get lots of eyes on your posts if you know how to play it smart.

Looking for some automation on X? Check out my review of Postwise and start scheduling your content easily!

Affiliate Link Strategies on X

  • Direct Links: Still useful, especially in fast-moving areas like fashion and digital products. Short links with clear action words work best.
  • Link in Bio: Super helpful if you promote more than one thing. It looks clean in the quick X feed. Tools like Linktree or solo.to make it easy to share many links.
  • Thread Marketing: Many people write longer “value threads” that end with a soft push to check their bio or link (see my Postwise review here [placeholder]). Threads with stories do better than plain ads.

Niche Examples

  • Health: Quick health tips, simple myth-busting, or short threads about routines. You can link to wellness products. Adding a picture or small chart makes it stronger.
  • Fashion: Posts about new trends, style comparisons, or photo sets with links to buy the look. Limited-time offers or discounts work great here.
  • Digital Services: How-to threads about software tools with a clear call to action link. Step-by-step guides with images or GIFs help people pay attention.

Posting Tips for X

  • Frequency: Aim for 3–5 short posts a day or 1–2 longer threads each week. Being steady is more important than posting too much.
  • Best Content Types: Quick posts, threads, memes, polls, and quote-posts with your thoughts. Mixing things up makes your feed fun to follow.
  • Hashtags & Engagement: Hashtags still help—use 1–2 per post. To get more reach, reply to others, ask questions, tag creators, and join trending chats.

Posting Strategies: Platform Playbook

Here’s a quick way to think about posting strategies: every platform has its own personality, and each one likes a different style of content. If you match what you post to that style, you’ll do better.

  • Threads: Threads feels casual and easygoing. Post 2–3 times a day. Mix things up with a fun or personal update, a helpful tip, and maybe a light call-to-action. Posts that feel like real thoughts or stories do better than ones that look like plain ads.
  • BlueSky: On BlueSky, it’s not about posting a lot, but posting something meaningful. Aim for 1–2 solid posts each day. Spend time writing longer posts, joining group chats, or sharing honest stories. People like helpful guides and answers to questions. That’s how you stand out in a smaller, more niche space.
  • X: X moves fast and likes a mix of styles. Posting 3-5 times a day works well, and adding 1-2 longer threads each week helps too. Memes, polls, quick takes, and storytelling threads all work. Changing up your content keeps people interested.

If spending time on your socials starts to feel overwhelming, you can always use a content scheduler.

For affiliate marketers, the trick is to put the right kind of content on the right app. Fashion and lifestyle posts do best on Threads, where photos and casual updates feel normal. Tech reviews and software guides fit better on BlueSky, because people there want deeper chats and explanations. Fast-moving deals, discounts, and viral trends rule on X.

Related article: Check out my full guide on Affiliate Marketing Strategies for Social Media! Up your social media game and watch your traffic and conversions explode!

The more you match your posts to the culture of each app, the easier it is to grow your audience and make sales without feeling worn out.

Final Thoughts

Threads is best for lifestyle niches, BlueSky for thoughtful audiences, and X for mass reach. All three have unique affiliate link strategies and posting rhythms.

What do you think? Have you tried promoting affiliate offers on Threads, BlueSky, or X? Which one is giving you the best results right now? Drop your experience in the comments! I’d love to hear what’s working (or not working) for you.

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Frequently Asked Questions

Is Threads good for affiliate marketing in 2025?
Yes. With over 115 million daily users and a growing focus on lifestyle content, Threads is great for health, fashion, and digital niches. Direct links and link-in-bio both perform well.

Is BlueSky worth using for affiliate links?
Absolutely. BlueSky is smaller, but its niche-friendly, decentralized structure makes it perfect for building trust. Affiliates who focus on authentic recommendations do well here.

How effective is X for affiliate marketing today?
Despite losing millions of users, X is still the biggest platform by reach. Affiliate marketers thrive by combining direct links, threads, and link-in-bio strategies.

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