Last Updated on April 12, 2024 by Eric Cantu
If you’re an affiliate marketer like I am, then you know the power of email marketing. One of the popular autoresponders used for email marketing is AWeber. Is AWeber legit? In this AWeber review I’ll take a look at its features, pros and cons, and let you decide for yourself if AWeber is a good fit for your business needs.
Is AWeber Legit? Is AWeber Worth It?
AWeber is a solid email marketing autoresponder, especially for beginners. Its user interface is easy to navigate & your emails will have an extremely high delivery rate. Competitive pricing and a free tier for those with under 500 subscribers makes AWeber a solid option.
Key Takeaways
- AWeber is a popular email marketing tool that provides a range of features to help businesses connect with their audience and grow their business.
- AWeber’s pricing structure is on the higher end of the scale, but it offers excellent customer support and a range of advanced automations.
- AWeber’s email deliverability and performance are excellent, and its marketing campaign optimization tools are top-notch.
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What Is AWeber?
AWeber is a popular, well-established email marketing autoresponder platform that’s been around since 1998. It’s a powerful tool that allows users to create mailing lists, design newsletters, and automate email marketing campaigns.
It’s affordable, offers a free plan, has over 100,000 customers worldwide, and has sent over one billion emails.
Key Features of AWeber
Let’s take a look inside some of the key features of AWeber:
- Autoresponders and Automation: AWeber has plenty of autoresponder and automation capabilities, allowing you to setup automated emails that are triggered by specific actions like newsletter signups or purchases, making it easy to deliver quality content to your list.
- Email Templates and Editor: You have fully customizable email templates to choose from and an easy-to-use drag-and-drop editor to create visually appealing and brand-aligned emails for a great user experience.
- Segmentation and Subscriber Management: One of the best ways to boost conversions in email marketing is through segmentation. Segmenting your audience allows for hyper-relevant content to be sent their way. AWeber allows really effective segmentation and management of subscribers, supporting targeted emailing based on location, interests, and behavior.
- Analytics and Reports: Want to know what’s working and what’s not? AWeber delivers detailed analytics and reports, providing insights into your email campaign performance such as open rates, link clicks, and conversions.
- Integrations and Add-Ons: Another huge features is AWeber’s seamless integration with several third-party tools like WordPress, Shopify, and PayPal. This makes it easier than ever to connect with other business applications and streamline your workflow.
AWeber Pricing Structure
AWeber offers several pricing plans for you to choose from based on your email marketing needs. You have the option of paying monthly or at a discounted annual rate as well. They also have a completely free option, great for those just breaking into email marketing.
Check out AWeber’s pricing page here.
Free Plan Details
- Price: $0 monthly, $0 annually
- Up to 500 subscribers
- 1 Email list
- 1 Landing page
- 1 Email automation
- Basic email support
Lite Plan Details
- Price: $14.99 monthly, $12.50/month billed annually
- Unlimited subscribers, additional subscriber fees apply
- 1 Email list
- 3 Landing pages
- 3 Email automations
- 3 Users
- 1 Custom segment
- 24/7 Support
- Advanced message analytics
Plus Plan Details
- Price: $29.99 monthly, $20/month billed annually
- Unlimited subscribers, additional subscriber fees apply
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Unlimited users
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Unlimited Plan Details
- Price: $899 monthly
- Unlimited subscribers, single fixed price
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Send 12x subscriber volume, monthly
- Personalized account management
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Understanding Unlimited Usage
You might be thinking, “Wait a minute, why are all the plans so dirt cheap and then all of a sudden Unlimited is crazy pricey?”. Well, all the base pricing shown above is based on 0-500 subscribers. Pricing goes up in increments all the way up to 100,000+ subscribers. Use the sliding scale on the AWeber pricing page for exact pricing.
Another thing to keep in mind with AWeber’s pricing structure is that both subscribed and unsubscribed contacts count as ‘billable’ subscribers. This means that even if somebody unsubscribes from your list, you’ll still be charged for keeping their details in your AWeber account.
AWeber’s pricing is based on the number of subscribers you have, not the number of emails you send. This means that if you have a small list but send a lot of emails, you might end up paying more than if you have a large list but send fewer emails.
How Easy is AWeber to Set Up?
AWeber stands out as reliable and user-friendly, offering an easy-to-use interface, straightforward setup, and excellent customer support.
- Interface Usability: AWeber’s interface is clean, intuitive, and easy to use. The dashboard is well-organized, making it easy to navigate through the features and functions.
- Ease of Setup: Account setup with AWeber is also quick and hassle-free. It’s a breeze tocreate and customize email templates, add subscribers, and utilize integrations with other marketing tools. It also supports easy import of contacts from services like Gmail and Outlook.
- Customer Support Options: Support is solid. There’s a live chat, phone and email support, a knowledge base you can reference, and video tutorials. On top of that, a community forum is available for peer assistance.
AWeber’s Top Notch Email Deliverability and Performance
AWeber’s email deliverability and performance both have a reputation for being top-notch. Here are some of the reasons why:
- Email Campaign Deliverability Rates: 99% of emails sent using AWeber reach their intended email inboxes.
- Spam Management: AWeber enforces a rigorous anti-spam policy, with a dedicated team monitoring email campaigns to prevent your campaign being marked as spam and making sure the high deliverability rates are maintained.
- Trimming the Fat: Tools are available for managing your email lists effectively, making it easy to remove inactive or unengaged subscribers. This helps lower any spam complaints and helps you better understand important metrics by removing those inactive users.
- Great Analytics: AWeber offers detailed metrics on subscriber engagement like the all important open rates, click-through rates, and unsubscribe rates. These metrics help gauge how your audience interacts with their emails and allows you to make improvements that matter.
Getting the Most Out of Your Email Campaigns
It’s important to have tools available to optimize your email campaigns and get the most out of them. AWeber has solid tools for this including A/B testing, marketing automation, personalized emails, and landing page effectiveness.
- A/B Testing and Split Test: A/B testing is one of my absolute favorite ways to figure out what’s working and what’s not. AWeber enables effective A/B testing, allowing you to experiment with different subject lines, email contents, and calls-to-action to find what works best with your audience. You can also split test your landing pages for design and copy.
- Marketing Automation Tools: AWeber’s marketing automation tools allow you to save time while building your engagement. You can automate email campaigns based on specific subscriber behaviors, such as email opens, clicks, and purchases.
- Personalized Email Strategies: Personalizing the emails you send out makes a difference. By incorporating subscriber data like their names, locations, and interests into those emails, you create more personalized and impactful messages.
- Email list segmentation: Segmentation is a game changer. Being able to send targeted messages to specific groups inside your list based on their actions and additionally using personalization to tailor those emails can skyrocket your user engagement and response. When emails actually mean something to your audience, your conversions are maximized.
- Landing Page Effectiveness: AWeber supports the creation of high-converting landing pages. With its landing page builder with customizable templates you can easily build landing pages that are optimized for converting visitors into subscribers or customers.
How Does AWeber Stack Up Against the Competition?
Let’s take a look at how AWeber compares to some of the other popular email marketing autoresponders: Mailchimp, GetResponse, MailerLite, and ActiveCampaign.
- AWeber vs. Mailchimp:
- User-Friendliness: AWeber is more user-friendly and easier to navigate than Mailchimp, especially for beginners. Its user interface is more intuitive for creating and sending your emails.
- Automation Features: Mailchimp has better automation features, allowing for more complex workflows.
- AWeber vs. GetResponse:
- Landing Page Builder: GetResponse offers more customizable and diverse design options for its landing pages.
- Email Deliverability: AWeber has a higher email deliverability rate compared to GetResponse
- AWeber vs. MailerLite:
- Pricing: MailerLite is more affordable than AWeber, especially for those with larger email lists.
- Features: AWeber has more advanced automation, integrations, and reporting tools. MailerLite is a viable option for those seeking a basic, easy-to-use, and affordable email marketing tool.
- AWeber vs. ActiveCampaign:
- Advanced Features for Larger Businesses: ActiveCampaign is more suitable for larger businesses with a need for more advanced features like sophisticated automation, better segmentation, and more integrations than AWeber.
- Suitability for Small Businesses: AWeber is well-suited for small businesses and entrepreneurs, providing all essential email marketing features and a solid automation system.
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Final Thoughts
AWeber is a reliable and effective email marketing service, especially for beginners. With its user-friendly interface, powerful automation capabilities, excellent customer support, and fair pricing, AWeber should meet your email marketing needs.
How do you feel about AWeber? Have you used an autoresponder in the past? What hurdles have you come across in building your list? Let me know in the comments section below!
Frequently Asked Questions
What are the core features of AWeber’s email marketing services?
Some of the core features include customizable email templates, list management tools, autoresponder campaigns, and powerful analytics to track your results. You can also create landing pages, sign-up forms, and integrate with other popular marketing tools.
How does AWeber’s deliverability rate compare to other email marketing platforms?
AWeber boasts a 99% deliverability rate, which is among the highest in the industry.
What pricing plans does AWeber offer and what do they include?
AWeber offers a free plan for up to 500 subscribers. Their paid plans start at $14.99 per month and include additional features such as unlimited emails, advanced analytics, and access to their customer support team.
Can I find a demo of AWeber’s platform before making a decision?
Yes! AWeber offers a free trial so you can test out their platform and see if it’s right for you. They also have a variety of resources available on their website, including video tutorials, webinars, and a knowledge base to help you get started.
What types of businesses can benefit from using AWeber’s services?
AWeber can benefit a wide range of businesses, from small startups to large corporations. Their platform is easy to use, making it a great option for beginners, but also offers advanced features for more experienced marketers.
AWeber seems like an interesting tool for email marketing that I may try out. I feel that this email marketing tool will allow me to engage and potentially convert more members of my audience. I’m just curious, which plan do you currently use and how well has AWeber been helping you in generating more traffic and converting audiences who may not have previously converted.
I use the free version myself. And to clarify, email marketing tools will help you build a list and convert your audience but they don’t build your traffic to your website. Thanks for the comment!
I will be checking out AWeber to compare how it stacks up to the mailer I use.
I am currently using Icegram on one site, I am fairly happy with it, aside from the need to publish my articles from the back office versus my site content area. The site content area is better for image uploading, but the auto responder does not recognize when I publish from there and does not send an email letting my subscribers know of my new artilce. That, of course, is a huge issue.
If publishing is not an issue with AWeber, they could easily win my vote.
Stacie
That’s a fair point. I haven’t used Icegram myself. Thanks for the comment!
Eric,
Thank you for this post, was a great read. Looks like I’ll be looking into AWeber when I’m ready to start my email marketing campaign(s)!
Having said that, I’m just getting started in the world of affiliate marketing. Even as a newbie, would you recommend leveraging email marketing early on, or is it something I might want to save for later?
-Chase
A tool like email marketing is solid because it allows you to engage and potentially convert those members of your audience who didn’t initially convert on their first visit. If it’s something you want to include in your strategy, there’s no reason to wait or save it for later. You can include it right from the start 🙂 Thanks for the comment!