Last Updated on May 13, 2025 by Eric Cantu
If you’ve been deep in the trenches of affiliate marketing research, you’ve probably heard about The Affiliate Lab by Matt Diggity. For years, it was one of the most talked-about SEO courses on the internet—recommended on Reddit, YouTube, Quora, and countless blogs.
But here’s the twist: as of early 2025, The Affiliate Lab is officially closed to new students.
So what happened? Was it outdated? Did Matt Diggity move on to bigger things? And if you never joined—did you actually miss out?
In this post, I’ll walk you through everything you need to know about The Affiliate Lab: what it was, why it stood out, its pros and cons, and most importantly—what to do now that it’s no longer available.
Why Did The Affiliate Lab Close?
The Affiliate Lab closed in early 2025 likely due to market saturation, Matt Diggity’s shift in focus to other ventures, and the evolving SEO landscape requiring a fresh approach.
Matt Diggity hasn’t given a full public explanation, but here are the likely reasons:
- Market saturation. With thousands of students over the years, the course may have run its course in its current form.
- Shifting focus. Matt now seems more focused on his agency, YouTube channel, and live events like Chiang Mai SEO Conference.
- Strategic evolution. SEO is always changing, and it’s possible he’s preparing something new rather than constantly updating a legacy product.
What Was The Affiliate Lab?
Price: $997 one-time (no longer available)
Status: Closed to new students as of 2025
Website: theaffiliatelab.im
At its core, The Affiliate Lab was an SEO-focused affiliate marketing course designed to help you build, rank, and eventually flip niche websites. It was taught by Matt Diggity, a well-known name in the SEO world known for his data-driven, test-before-you-teach approach. This wasn’t a flashy “make money online” course. It was built for those ready to go deep.
The course sold for $997 as a one-time payment. No upsells. No hidden membership tiers. Once you were in, you had full access.
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First Impressions: Overwhelming, But Legit
The moment you logged in, you were hit with a ton of content. We’re talking 100+ hours of videos, SOPs, templates, and case studies. It felt like walking into a university library—exciting, but also overwhelming.
The content was organized into clear phases:
- Niche selection
- On-page SEO
- Off-page SEO
- Link building
- Conversion optimization
- Website flipping
Plus, bonus modules like the Website Flipping Masterclass and AI content integration kept it fresh.
Training That Delivers!
• Turn your own niche website into revenue
• Step by step training, tools, & support
• Your own AI powered Business Hub
• Get me as your support coach!
• Free test drive to see if it’s a good fit!
What I’ll Miss
🔄 Actionable, All Substance
This wasn’t just theory. Matt provided templates, checklists, and SOPs that made it feel like you were getting agency-level processes in your pocket.
📈 Advanced SEO From a Real Pro
Every strategy was backed by testing and real-world examples. Things like anchor text ratios, power pages, and site architecture were broken down in a way that even seasoned marketers could level up with.
📉 The Flipping Strategy
Learning to build sites with the intent to sell was a mindset shift for me. There was real potential for $20K–$80K exits, and this course made that feel doable.
What Frustrated Me
❌ No Refund Policy
You paid $997—and that was that. No money-back guarantee. It made me hesitate before buying, and it’s a valid concern.
⚠️ Very SEO-Heavy (Not for Everyone)
If you didn’t already have some SEO knowledge, the course could feel like drinking from a firehose. Beginners often found it overwhelming.
⏱ Time Investment
This wasn’t something you completed in a weekend. It took me months to implement the strategies and see results.
What You Got Inside
- Niche Research (profitable affiliate niches)
- Content Optimization (topical authority, keyword clustering)
- Link Building (white hat and grey hat)
- AI SEO Tools (like ChatGPT and Surfer SEO)
- Conversion Rate Optimization (turning traffic into commissions)
- Website Flipping (valuing and selling sites)
With access to:
- A private Facebook group
- All future updates
- Bonus modules like The Kitchen Sink SEO Module and Authority Site Training
If you didn’t join before it closed, you didn’t miss a scam—you missed a genuinely valuable resource that helped a lot of people build real businesses.
Who Was It Best For?
The Affiliate Lab would have been for you if:
- You had some SEO knowledge already
- You were serious about long-term growth
- You wanted to build and sell affiliate sites
It wasn’t for:
- Total beginners needing hand-holding
- People who hated SEO or technical work
- Anyone expecting quick money or easy wins
📌 TL;DR Key Takeaways from My Affiliate Lab Experience
- Built for serious SEO practitioners. This course went far beyond beginner tips and delivered advanced strategies.
- Step-by-step, actionable content. From niche selection to link-building templates, it covered every phase.
- No fluff, just tested strategies. Everything was rooted in case studies and test data.
- Time and effort were required. Months of application, not days.
- No refunds, so it was a commitment. Buyers had to be confident.
- Big site flipping potential. Six-figure exits felt legitimately achievable.
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Final Thoughts: What To Do Now?
The Affiliate Lab is closed, but that doesn’t mean your path to affiliate success has to end. There are still solid platforms out there that offer step-by-step training, built-in communities, personal mentorship, and tools to help you build and grow a profitable affiliate site without the steep price tag.
What do you think? What was your experience with Affiliate Lab? What other platforms have you tried? Want to know what SEO courses I recommend instead? Drop them in the comments or shoot me a DM.
Frequently Asked Questions
Why did The Affiliate Lab close in 2025?
While there’s no official statement, it’s likely due to market saturation, Matt Diggity’s shifting focus, and the natural evolution of SEO training platforms.
Is The Affiliate Lab still accessible to previous students?
Yes. While new signups are closed, existing members retain full access to the course materials and community features they originally paid for.
What’s the best alternative now that The Affiliate Lab is closed?
Look for training platforms that offer step-by-step affiliate site building, built-in mentorship, active communities, and ongoing updates—without charging $1,000 upfront. Wealthy Affiliate is the most tenured platform with these features.
Want More Honest Reviews?
- The Affiliate Lab Review (2025): Why It’s Closed and What To Do Now
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