When it comes to finding ways to get your content ranking high in search results, SEO is king. But what about YouTube video marketing strategies? What strategies can you use with YouTube video SEO marketing to get your videos ranked and seen?
The smart bloggers aren’t out their creating content and then crossing their fingers hoping it gets found. They use proven SEO strategies to get their content seen. The same is true for video content. Are you using the right YouTube video marketing strategies to optimize your YouTube videos to their fullest?
This article (with video) will show you the YouTube video SEO marketing techniques many neglect that you need to be implementing. Put these YouTube video marketing strategies to use and your videos will be ranking fast and getting the traffic they deserve. Build your YouTube marketing strategy for 2017 now!
YouTube Video Marketing Strategies – How to Succeed with YouTube Video SEO Marketing
This video is filled with YouTube SEO tips on how to do youtube marketing. You’ve been searching for how to rank YouTube videos on Google, searching for how to get your YouTube videos more traffic, but hadn’t found that secret sauce? Look no further. Watch the following video filled with YouTube video optimization strategies including the ones so many people neglect.
YouTube Video Marketing Strategies Most People Neglect: Optimize the Video Metadata Content Before You Upload it to YouTube
The first area many people neglect to optimize is within the video itself in its metadata content. Right click the video you want to upload to access this information. You might think this is an area no one sees, so why add info like keywords and content here?
The truth is that YouTube sees it. You know how when you upload a video, YouTube already has a title ready for it? Where do you think they grab that from? YouTube doesn’t watch your video to determine where it goes, it looks at the videos metadata information.
Placing key information here allows YouTube to know exactly where to catalogue your video. This is key for YouTube video SEO marketing. When your video is the answer to more searches, this means more traffic.
Did you know there are 3 key places you can optimize within the video metadata before you even upload it to YouTube?
Optimize the Video Title
This first one is the only one most people get right. Make sure your video title includes the keyword your wanting to rank with just as you would with a regular blog post. That’s pretty common SEO practice.
In the video’s metadata there’s an area you’ll see where you can add tags. This is where you want to enter relevant keywords that you’d like your video to come up for. Think of search terms your audience would look for and enter those here.
Add Content to the Comments Area
The comments area is a spot that so many people leave blank. Take advantage of this space and write a mini blog post about the video! Space is limited, so you can’t get too wordy. Create a solid introduction here and it will naturally be filled with relevant keywords.
By taking advantage of these 3 areas within the videos metadata you are basically giving YouTube detailed directions of exactly where you’d like your video to be catalogued. Take full advantage of this and you’ll reap the rewards.
YouTube Video Marketing Strategies: Optimizing on the YouTube side
Now that the video’s metadata is optimized, it’s time to do the same on the YouTube side as you upload and publish it.
There are 4 areas to optimize:
- tags &
YouTube Video Title
Much like you did when optimizing the video itself, you want to make sure the title is the main keyword you’re targeting. If you have room, feel free to add to it with another keyword. Make the title draw people in.
YouTube Video Description
You want to front load the YouTube video description with the most important details. This is because once when the video is playing, only the top portion of the video description is visible. Take advantage of this.
Start the YouTube video description with your video’s keyword-rich title and follow it with any important link you’d like your audience to follow. This may be a link to the full blog article where the video appears or any other link you like. Use the rest of the video description to add a mini-blog post. You can use the same content you used in the video’s metadata comments section earlier. Remember, YouTube doesn’t watch your video to determine what it’s about. It goes 100% by the information you provide.
By optimizing the content in this way, you are hand delivering all the video’s important information to YouTube. Now it knows to pull up your video when relevant searches are made for it.
YouTube Video Tags
Add all the relevant keywords you can to this section. Think of the most relevant searches your target audience would make and add them here so that your video can be the answer to those searches.
YouTube Video Thumbnail
Last but not least, use photoshop or another editing program to create a clearly visible title thumbnail. It should be 1280 x 720 and pop with clean, readable text that will make someone want to click on it.
Notice the video thumbnail for the video embedded in this blog post. There is no doubt what it is about and the text pops and is easy to read.
Using these YouTube Video Marketing Strategies both inside the video’s metadata and on the YouTube side will get you the traffic you’re looking for. YouTube Video SEO Marketing is an integral part of building your audience. Embed your YouTube videos into your blog post for even more traffic and better SEO. Taking these steps brings consistent traffic and the opportunity for consistent revenue.
If you’re looking to turn your online passion into revenue I can’t recommend highly enough the online community I’m a part of. All the training and tips I mention here I’ve learned from the training and mentorship I found there.
In fact, one of the biggest “a-ha" moments for me was watching one of the weekly live hour long webinar training sessions that covered this exact topic. Do yourself a favor and create your free starter account and see if it’s for you. You’ve got nothing to lose! Why not give yourself all the training you can to see if you take your passion to the next level?
Did this tutorial help you with your YouTube video marketing strategies? What kind of YouTube video SEO marketing tips do you have that aren’t mentioned here? Are you looking to integrate quality SEO into your blogging? Did you know there’s a blog post structure you can use to engage your audience immediately? Ask your question and leave your feedback! I’d love to hear your insight and I’m always available to reply.