WORK FROM YOUR LAPTOP

What Does it Mean to Find your Niche?

What does it mean to find your niche? In business, itโ€™s all about understanding and finding your target audience. Sounds easy enough, but choosing a profitable niche is usually the first obstacle that keeps many bloggers up at night.

Contents hide
What Does it Mean to Find Your Niche?
What is a Niche?
Why You Should Choose Your Niche Based on Your Passions and Interests
Why itโ€™s Important to be Specific with Your Niche
Steps to Take After Choosing Your Niche
Final Thoughts
Recent Posts

What Does it Mean to Find Your Niche?

To find your niche means to identify a target audience. What are they searching for? What questions are they needing to be answered? When you know what they want, you create content that is the answer to those searches.

What is a Niche?

laptop open and ready for work
How to Choose a Profitable Niche for a Blog - niche definition

The definition of niche that I want to focus on is the one highlighted in the definition above: โ€œa specialized segment of the market for a particular kind of product or service.โ€ In other words, a niche is anything with a target audience.

So, for anything you can think of where there is a product or service available and there is a target audience looking to buy it, that can be a profitable niche.

Have you heard of a small little company called Amazon? If it can be sold, you can probably find it there. And if people are buying it, well then thatโ€™s a target audience and a possible niche.

This is the point where a bloggerโ€™s brain can hit the wall. Your entrepreneurial mind might be asking itself, โ€œIf a niche is anything with a target audience, and literally everything can have a target audience, how do I know which one to choose?

child screaming into microphone

Why You Should Choose Your Niche Based on Your Passions and Interests

Relevance is key here. You know when youโ€™re talking to someone and theyโ€™re telling you a story that is so completely uninteresting that you wonder if theyโ€™re as bored telling it as you are listening to it?

This is what happens when you attempt to communicate information that you donโ€™t have a genuine interest in. The spark isnโ€™t there, the listener gets bored, and the message goes nowhere fast.

The reality with profitable niches is that any niche can be a profitable niche when done right. So make life easier on yourself by choosing a niche you have a genuine interest in.

And this is what makes you relevant. So many bloggers forget that the absolute key to building traffic is relevance. Without traffic you have no revenue potential. And when you have an audience that doesnโ€™t connect with the author, your niche is doomed to fail.

Maybe you have a passion for vegan diets, or newborn baby clothes, or woodworking. Donโ€™t listen to the part of our brain that says all those niches are already โ€œsaturatedโ€. Think about new gyms that open up in your city. Or coffee places. Or barber shops. There are already TONS of them out there, but theyโ€™re not really competing with the hundreds of thousands out there in the world, are they?

Theyโ€™re successful because, even though there are TONS of them out there, they have identified their specific target audience that is living nearby, and thatโ€™s what drives their business.

Similarly, when you identify a tight, specific target audience you can create content that is the answer to their searches and that audience will come to. you!

Related Article at WorkFromYourLaptop.com!

Check out โ€œHow to Use Jaaxyโ€ and learn all about the incredibly powerful tool that allows you to know EXACTLY what your target audience is making searches for, word for word. This is the key to driving massive, targeted, FREE traffic to your content!

Training That Delivers!

โ€ข Turn your own website into revenue
โ€ข Step by step training, tools, & support
โ€ข Get me as your support coach

Get started risk free!

Why itโ€™s Important to be Specific with Your Niche

The way to get through any โ€œsaturationโ€ is through specificity. For example, if you have a passion for basketball, you would quickly get lost in the abyss of the internet building a website centered around all things basketball.

Basketball is just WAY too general. Itโ€™s time to tighten that niche. How about basketball clothing? How about basketball shoes? How aboutโ€ฆ

Menโ€™s basketball shoes.

This is a clean, tight niche with the potential for tons of quality content. Your potential target audience arrives at your website looking for menโ€™s basketball shoes and instantly sees that your entire site is dedicated to the one and only thing theyโ€™re looking for.

Laser focus in your niche translates to a much higher conversion percentage.

Check out this great video on how to come up with ideas for your profitable niche. This helped me out a ton when I was getting started.

how to choose a niche video

Show your audience exactly what theyโ€™re looking for at just the right time in their customer purchase lifecycle and you have yourself a conversion.

Steps to Take After Choosing Your Niche

Even a powerhouse like Amazon didnโ€™t start off by selling ever single item known to man like they do now. They started with books. Thatโ€™s it. Start with laser focus, build your audience, then scale.

I highly recommend this quick read: โ€œSucceeding with Golf Balls, Scaling with Shoes!โ€ for an understanding of how your specific niche can be scaled dramatically once it finds that target audience.

So you may ask, โ€œOk, but why would anybody buy from me?โ€ And the truth is that through affiliate marketing, theyโ€™re NOT buying from you. Theyโ€™re buying from the trusted merchants they know and love. So how do you get paid?

how affiliate marketing works

In a nutshell, affiliate marketing is all about connecting people online with the products and services theyโ€™re already looking for. The trusted merchants your target audiences know and love will pay you commission after commission for every time your audience makes a purchase.

As youโ€™re going to find out, there are thousands of affiliate programs out there, ripe for the taking. Doing a quick Google search of โ€œyour niche + affiliate programsโ€ will pull up page after page of great affiliate programs that are free to join.

Have a passion for photography and DSLR cameras?

How to Choose a Profitable Niche for a Blog - screenshot of a Google search for affiliate programs

The same kinds of results will show up for just about every niche you can think of! Now youโ€™re starting to understand why that profitable niche based on your real passions and interests can be so profitable! And with this lucrative industry, when you get trained right, you set yourself up for massive success.

Related Article at WorkFromYourLaptop.com!

Check out my newly updated review of the training platform I owe all my success to! Straightforward, affordable, and FREE to test drive, if youโ€™re looking for consistent monthly revenue online, this is the training that delivered for me!

Final Thoughts

Itโ€™s vitally important to choose your niche based on actual passion and interest. Choosing a tight, specific niche allows you to find your target audience at the point in the customer purchase lifecycle where theyโ€™re ready to buy.

Are you racking your brain trying to come up with a niche you can be successful with? Need some help finding your niche? Share your story in the comments section below and send any and all questions my way!

Letโ€™s brainstorm and find that specific, tight niche that can work for you! I always respond and I look forward to hearing from you!

Recent Posts

  • KoalaWriter review
    KoalaWriter Review
    Check out what I feel may be the best AI content creator to date! Create high quality, SEO optimized content that ranks at the touch of a button!
  • mediavine review how much money can you make on mediavine
    Mediavine Review
    Mediavine is one of the most lucrative ways to make money with your website. Is it worth it to go after your share of this ad revenue?
  • do i get paid if someone visits my website
    Do I Get Paid If Someone Visits my Website?
    Are you leaving money on the table with your website? Check out the most straightforward ways to monetize your site, from ads to conversions and more!
  • Hey there, it's me, Eric from Work From Your Laptop on YouTube. Today, I want to talk to you about how to find your niche, whether you're doing this for YouTube or for affiliate marketing in general. I'm going to show you the major mistakes so many people make and the number one key to finding your golden ticket. In this article, I'll cover what a niche is, signs that you're in the wrong niche, the costs of being in the wrong niche, and the number one key to finding your very highly profitable niche. I'll also discuss self-assessment, market research and refinement, common pitfalls to avoid, and free tools you'll need to succeed. So, let's dive in and find out how you can hone in on that perfect niche and start building your online business today! Key Takeaways Choose a specialized segment of the market for a particular kind of product or service as your niche. Avoid low engagement, difficulty generating content ideas, and lack of passion or interest in your niche. The number one key to finding your niche is choosing something you have a genuine passion or interest in. What is a Niche? For the purposes of online business and this class, a niche is defined as a specialized segment of the market for a particular kind of product or service. It is a specific audience that you are targeting with your online business. Choosing the right direction for your niche involves understanding who your target audience is and selecting a specialized segment that is not overly general. Any segment of any audience who buys products online is a potential niche. However, there are specific keys, factors, and metrics that need to be considered when choosing from that infinite list of niches. Signs that you may have chosen the wrong niche include low engagement, difficulty generating content ideas, and lack of passion or interest. These can lead to limited growth potential, wasted time and effort, missed opportunities, and difficulty building up a dedicated audience. The number one key to finding your niche is choosing something you have a genuine passion or interest in. This places you smack dab in the middle of your target audience and brings relatability and connection between you and your audience. When you are creating content, you are right there shoulder to shoulder with them, in their shoes, and understand the types of questions they are searching for answers to. In conclusion, a niche is a specialized segment of the market that you are targeting with your online business. The key to finding the right niche is to choose something you have a genuine passion or interest in, as this will help you connect with your target audience and build a dedicated following. Signs You're in the Wrong Niche When it comes to finding your niche, it's important to choose wisely. Here are some signs that you may have chosen the wrong niche: Low engagement: If you're not getting traffic even though you're ranking at the top of search results, your niche may be too specialized. Difficulty generating content ideas: If you're struggling to come up with ideas for content, your niche may be too narrow. Lack of passion or interest: If you're not interested in your niche, it will be difficult to create content that resonates with your audience. Choosing a niche that you're passionate about is key to success. It allows you to connect with your audience and create content that speaks to them. Don't make the mistake of choosing a niche for the wrong reasons. Instead, take the time to do market research and choose a niche that's right for you. The Costs of Being in the Wrong Niche Choosing the wrong niche can have significant costs, both in terms of time and money. Here are some of the costs of being in the wrong niche: Limited growth potential: If you're in a niche that's too small or not growing, you'll find it difficult to expand your business and reach new customers. Wasted time and effort: If you're creating content or products that nobody wants, you'll be wasting your time and effort. Missed opportunities: If you're not in a profitable niche, you'll be missing out on opportunities to make money and grow your business. Difficulty building an audience: If you're in the wrong niche, you'll find it difficult to build a dedicated audience that's interested in your content or products. To avoid these costs, it's important to choose the right niche from the beginning. This means doing market research and choosing a niche that's both profitable and aligned with your interests and passions. Remember, choosing a niche solely based on the potential for high commissions or popularity is not enough. You must have a genuine interest in the niche to create content that resonates with your audience and builds a loyal following. The Number One Key to Finding Your Niche When it comes to finding your niche, there are a lot of mistakes that people make. But the number one key to finding your golden ticket is to choose something that you have a genuine passion or interest in. This is where you should start, before even considering factors like high ticket revenue or popular trends. Choosing a niche that you are passionate about places you right in the middle of your target audience. This brings relatability and a connection between you and your audience, making it easier to create content that resonates with them. When you have a genuine interest in the topic, you understand the types of questions that your audience is searching for answers to, which is crucial for successful keyword research and SEO. On the other hand, choosing a niche for the wrong reasons can lead to low engagement, difficulty generating content ideas, and a lack of passion or interest. These are all signs that you may have chosen the wrong niche. In summary, the number one key to finding your niche is to choose something that you are genuinely interested in. This will help you connect with your audience and create content that resonates with them. So, take some time to think about your passions and interests, and use them to guide your niche selection process. Self-Assessment Alright, now that we understand what a niche is and why it's important to choose the right one, let's talk about self-assessment. This is a crucial step in the process of finding your niche. You need to ask yourself some important questions to determine if a particular niche is right for you. Here are some things to consider when doing a self-assessment: Do I have a genuine passion or interest in this topic? Am I knowledgeable enough about this topic to create quality content? Can I see myself creating content about this topic for a long period of time? Is there a demand for this niche? Are there potential products or services to promote within this niche? Are there other successful creators in this niche? Answering these questions will help you determine if a niche is a good fit for you. It's important to choose a niche that you're passionate about and knowledgeable in because it will be easier to create content and connect with your audience. Additionally, you want to make sure there is a demand for the niche and potential products or services to promote. Remember, choosing the right niche is crucial for the success of your online business. Take the time to do a thorough self-assessment before committing to a niche. Market Research and Refinement As I mentioned earlier, finding the right niche is crucial to the success of your online business. In this section, I'll be discussing the importance of market research and refinement in identifying your niche. Market research involves gathering information about your potential audience, competitors, and market trends. It helps you understand your target audience, their needs, and preferences. This information is crucial in identifying gaps in the market that you can fill with your products or services. Refinement, on the other hand, involves narrowing down your niche to a specific audience or market segment. It involves identifying the most profitable and sustainable niche for your business. Here are some key points to keep in mind when conducting market research and refinement: Conduct a self-assessment: Identify your skills, interests, and passions. This will help you narrow down your niche to something you're passionate about. Use free tools: There are several free tools available online that can help you with market research and refinement. For example, Google Trends can help you identify popular search terms related to your niche. Identify your target audience: Conduct surveys, focus groups, or interviews to understand your target audience's needs, preferences, and pain points. Analyze your competitors: Identify your competitors and analyze their products, services, and marketing strategies. This will help you identify gaps in the market that you can fill. Refine your niche: Use the information gathered from market research to refine your niche. Identify the most profitable and sustainable niche for your business. Remember, market research and refinement are ongoing processes. You need to keep updating your strategies to stay relevant and competitive in the market. Common Pitfalls to Avoid When trying to find your niche, there are several common pitfalls that you should avoid. Here are some of the most important ones: Choosing a niche for the wrong reasons: This is a mistake that many people make. You might choose a niche because you think it will be profitable, but if you don't have a genuine interest in the topic, you'll quickly lose motivation. Being too specialized: While it's important to choose a niche that's specific enough to be profitable, you don't want to be so specialized that you can't generate enough content or attract enough traffic. Lack of passion or interest: As I mentioned earlier, this is the most important factor when choosing a niche. If you don't have a genuine interest in the topic, you'll struggle to create engaging content and connect with your audience. Difficulty generating content ideas: If you're struggling to come up with ideas for content, it might be a sign that your niche is too narrow. Try broadening your focus a little to see if that helps. Low engagement: If you're not getting much engagement on your content, it could be a sign that you're in the wrong niche. This could be because you're targeting the wrong audience, or because your niche is too specialized. By avoiding these common pitfalls, you'll be much more likely to find a profitable niche that you're passionate about. Free Tools You'll Need to Succeed When starting an online business, it's important to have access to the right tools to help you succeed. Here are some free tools that I recommend: Google Analytics: This tool allows you to track your website's traffic and gain insights into your audience's behavior. It's a great way to see what's working and what's not. Google Keyword Planner: This tool helps you find the right keywords to target for your content. By using the right keywords, you can improve your search engine rankings and attract more traffic to your site. Canva: This is a free graphic design tool that allows you to create stunning visuals for your website and social media channels. It's easy to use and requires no design experience. Hootsuite: Hootsuite is a social media management tool that allows you to schedule and manage your social media posts in one place. It's a great way to save time and stay organized. Mailchimp: Mailchimp is a free email marketing tool that allows you to create and send professional-looking emails to your subscribers. It's a great way to stay in touch with your audience and promote your products or services. By using these free tools, you can improve your online business and increase your chances of success. Remember, it's important to choose the right niche and have a genuine passion for what you're doing. With the right tools and mindset, you can achieve your goals and build a successful online business. Honing in on the Perfect Niche When it comes to finding the perfect niche, there are a few mistakes that you need to avoid. As someone who has been in the online business industry for a while, I have seen many people make these mistakes. In this section, I will share with you the number one key to finding your golden ticket and how to avoid these mistakes. First and foremost, let's define what a niche is. A niche is a specialized segment of the market for a particular kind of product or service. Your niche is a specific audience that you're targeting with your online business. When choosing your direction, you need to understand who your target audience is. One mistake that many people make is choosing a niche for the wrong reasons. This can lead to low engagement and difficulty generating content ideas. It's important to choose a niche that you're passionate about and interested in. This will place you in the middle of your target audience and bring relatability to your content. Another mistake to avoid is choosing a niche that is too specialized. If you're ranking at the top of search results but still not getting traffic, you may have chosen a niche that is too narrow. It's important to find the sweet spot between being too broad and too specialized. Self-assessment, market research, and refinement are key factors in finding the perfect niche. You need to know your strengths and weaknesses and understand your target audience's needs and desires. Common pitfalls to avoid include choosing a niche solely for its high commissions or popularity. In conclusion, finding the perfect niche takes time and effort, but it's essential for the success of your online business. By avoiding common mistakes and focusing on your passion and interest, you can hone in on the perfect niche and build a dedicated audience.
    How to Find Your Niche on YouTube
    Choosing your direction on YouTube (or online business in general) is key to your success. Iโ€™ll show you how to avoid choosing the wrong niche!
  • how do i make my website compatible with all devices
    How Do I Make my Website Compatible With All Devices?
    Your audiences sees your content on multiple devices? Follow these tips to make sure the user experience is seamless no matter the device!

Reader Interactions

Comments

  1. My question would be about the scaling portions of the niche. At what point do you begin to try and broaden the scope of your reach and start branching out into other products and a wider range of content? I imagine it happens naturally as you gain more of a following.

    Reply

    • I think it should be organic. As you start to grow your site and push out quality content, getting engagement and growth, then you can start to venture out and scale. But remember, you only need to scale if it works for you and makes sense. Sometimes keeping it simple is the best solution. Thanks for the comment!

      Reply

  2. You are BANG ON with your article!  I’ve seen so many people having problems with “niching down”.  The best advice is yours: find something that you are interested in.  If you have no or very little knowledge of the niche you choose, you will definitely have difficulties writing about it or being motivated to research and write about it.  Be true to yourself and write about what you know!

    Reply

  3. A few years ago I was new to blogging, I started my own blog and after a couple of years I was at the same place, nothing, It was only after I joined Wealthy Affiliate that I learned more about tightening the direction of my website and nicheand since then I’ve seen my website working better everyday! I’m sure your article will help many to start their online business with the right foot, but for me and other people who already know something, it’s always great to come to read your website to learn more as you are one of the top members at Wealthy Affiliate and you’re always ready to help others!

    Reply

  4. Well done on for this post! Finding the niche for yourself is a hard task as you do not want to jump around between different types niches. You want to take a specific niche that you understand and can talk about almost non stop. This will lead to expansion to your niche. That is how I found mine and still writing posts on my site currently today. What also helps if you can plan out ahead posts or articles you ahead like on a mind map for 3 months ahead. If you cannot do that, then you niche will not grow. Thank you for all the information!

    Reply

  5. When I first started out I was not specific with my niche. My niche needed to be a lot tighter. This led to all sorts of problems. Not being specific meant my target audience was too big, my site was getting out of control with topics that felt off-topic and it just turned into one big mess. I could have done with reading this before I got started to be honest.

    Now, I have learned my lesson. I also learnt that I needed to target a niche with deeper pockets than what I used to be able to afford. The few affiliate sales I did made never went over £1 apiece. You can’t expect it too when you decide to target people who will pay a maximum of £10 for what they need. 2 lessons learned. This is a great article for someone getting started, they won’t make the same mistakes I did.

    Reply

    • Start specific with your niche and scale outward. That’s the best way to approach it. I don’t approach niches based on the kinds of sales I would make, but it would obviously be nice to have a wide range of products and services possibilities to reach the widest audience. Thanks for the comment!

      Reply

  6. I have changed niche about 2 or 3 times. And in none of the previous occasions I have had enough “success” to be encouraged to keep on or sell my site at Flippa (or any platform like it). That means I haven’t found mine yet. In my book a niche must be profitable and I also have to have passion for it. And thanks for reminding me in your post that I need to be specific with my niche.

    Reply

    • How many posts have you built on each site? How often are you posting? What kind of keywords are you targeting? If you’ve built out a niche site with 20 posts and then are discouraged that it’s not profitable, it’s not so much the niche as it is the lack of content. Now, websites with only a handful of posts can definitely be profitable, but to build a successful website I think you have to be prepared to fill it out and scale it. Thanks for the comment!

      Reply

  7. Hey Eric, awesome article about finding your niche! Love your hat by the way ๐Ÿ™‚ I remember when I started my very first blog on blogger, my niche was all over the place. I went from food reviews, to personal affairs, and then to video games until I got frustrated and gave up. So I strongly agree that there needs to be a focused and narrowed down niche when starting an online business. May I ask what niches you have done in the past?

    Reply

    • My first direction I thought I would go in was the travel niche. I’m someone who’s addicted to travel and that’s why I was looking to find an online business in the first place, so I could have a business that could potentially travel with me. But once I found this training, I had such an interest in it and knew there were so many people out there looking for this that it became my focus. I never looked back. Thanks for the comment!

      Reply

  8. Great article. I love gardening so I decided to start a website on gardening for beginners. It entails things like how to create a garden to how to decorate a garden. I am having a lot of fun with it but have not been too successful with conversions. I will definitely watch some of the videos you recommended to help me in that area. If you get a chance, take a look at my website and tell me how you think I could improve upon it. Thanks again for such a thorough and comprehensive article.
    Nina

    Reply

    • I’m very happy this article helped you. Thank you so much for sharing and best of luck to you as you continue to grow your site!

      Reply

  9. Hi Eric, 

    This is one of the best articles I have read on finding a niche. In fact, it’s better explained than most training programs. It really helped me to narrow down my options and focus on a key area of my expertise that is also likely to draw visitors. 

    Thank u for this wonderfully written article. God bless you. 

    Reply

  10. Interesting post and very helpful! What if I found my niche but it belongs to a saturated market? I know you mentioned this in your post, but let’s take for example vegan food and recipes, that market is extremely saturated. How can a blogger get noticed when a certain niche has a lot of competition? What do you suggest to go the extra mile?

    How can I narrow down a niche and still write a lot of content about it?

    Reply

    • The thing to understand here is that you’re not competing with all the other vegan food and recipe websites at all. Each article you write is written around a focus keyword that you will have chosen because of its low competition numbers. That’s why keyword research is so important and that’s how you find your traffic. You’re literally hand picking keywords that you can rank for. ๐Ÿ™‚

      Reply

  11. Great info! What if I find myself a niche that is profitable and then later find out that I am running out of thins to write about it?

    Reply

    • It’s probably a good idea to map out a general structure of topics you can write about when trying to choose a niche. I’d suggest coming up with 3 main categories and then seeing if you can think of 8-10 article ideas per category. If you can come up with ideas relatively quickly, then you’ll be able to continue to find them the more you write. Some of the articles you write will inspire new ones as well. But if you’re struggling to even come up with 3 categories, then it’s a sign that you’re probably going to hit a wall if you continue. The good thing is, when you have a real passion for the subject, ideas on what to write about come relatively easy. ๐Ÿ™‚ Thanks for the comment!

      Reply

    • The only way you can have a niche is with an audience. Without the audience, there is no niche. ๐Ÿ™‚

      Reply

  13. Hey,

    Another inspirational article. When I found my niche and I knew what it was I wanted to do, that is when I discovered my why and vision too.

    Thank you for sharing and keep up the great work.

    All the best,

    Tom

    Reply

  14. Hi Eric, this is a great post on finding your niche. I totally agree that you need to be passionate about your niche, to convey the message in an enthusiastic way. And that relevance is very important. I do have a passion, and although I have found some affiliate programs for it, most of them only pay 5% or 6% commission. Which does make me wonder if it is worth the effort. Any thoughts or suggestions on it? Thanks, Liné

    Reply

    • 5% and 6% commissions are actually the norm. Every now and again you can find commission percentages that are in the 25% range and even in the 50% to 75% range. These are not common though. The affiliate marketing training platform I recommend over all others that teaches you how to choose a profitable niche and much more actually has its own affiliate program that is unique in that its commissions are not only high (around 50%) but recurring too. When you find something like that, take FULL advantage of it! But don’t worry, with volume, even those 5% and 6% commissions can really add up. Thanks for the comment!

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *