There are so many things that go into building an SEO friendly website! Search Engine Optimization (SEO) can cause many a newbie to want to pull their hair out. Internal link vs external link vs backlink, for example. What’s the difference between them? How do you use them? What are backlinks for?
Each type of link has its place in your posts and in your website. While they may sound “techy" at first glance, they’re really not very technical at all.
By the end of the quick video in this article, I guarantee you’ll understand internal links, external links, and backlinks completely. You’ll know exactly how you should use them, and why understanding these simple aspects of SEO will create a great user experience for your website in no time.
Internal Link vs External Link vs Backlink – What’s the Difference?
Watch this quick video and I’ll show you visually exactly how internal links, external links, and backlinks work and why you need to know how to use each type.
What are Internal Links?
An internal link is simply a link from one of your posts to another one of your posts within your website. The reader never leaves your site, thus the name “internal link".
As an example, this link here is an example of an internal link. If you click on that link you’ll go to an article I wrote on how to google for research and profit. Through that internal link I’m taking you from this article on my website to another article on my same website.
You should always have internal links in your posts. Think of it as a way to show the reader around your site. When you are linking to your own content, users follow these links and Google sees this and recognizes that you have something good to offer.
What are external links?
Conversely, external links are links that take the reader from your article to another article outside your website. These are good when you are referencing an outside source of your content.
For example, if I reference information I found on Wikipedia I might create an external link so that the user can see the source of that information. And just in case you didn’t catch it, that link to wikipedia in the previous sentence is an example of an external link. Clicking on that link will take you from my website to an article outside my website.
External links are important for your site as well. If all you have are internal links, a reader may start to question the validity of your information. Referencing outside sources can give your site some credibility, and when your reader finds you credible, they’ll come back for more.
What are backlinks for?
Backlinks are usually the links people seem to misunderstand the most. A backlink is simply a link to your website from a source outside your website. As an example, that external link I created to Wikipedia will act as a backlink for Wikipedia. Through that link they have an outside source, my site, linking to their website.
If you have an article you’ve written and you link to one of my articles as a reference, that link would be both an external link for you and a backlink for me. Does that make sense? You are linking to a site outside your own (external link), and in the exact same way, I’m receiving a link to my site from outside my own (backlink).
When you have a good number of backlinks, this is great for SEO and ranking. Google sees all these other sites linking to yours and realizes your site must be an authority site. Because of this, your posts will rank higher on Google! Higher rank means more traffic to your site! And more traffic means more potential revenue!
You don’t have to depend on others to build up your number of backlinks
You can create you own backlinks by leaving comments on other sites. Most every time you leave a comment on another site you fill out at least a few fields to leave that comment. For example, to leave a comment on my site you’ll fill out your name, email, and website.
When your comment is approved and published, anyone who clicks on your picture or name on your comment will be taken to whatever url you entered in that website field. This means they will be going from my website to yours. This acts as a backlink for you.
In this way, leaving relevant comments on other websites within your niche is a very positive thing for ranking and SEO. Google sees other related sites in your niche linking to you through your comments and sees this as a sign of authority. The brighter the light you can shine on yourself from the perspective of Google and other search engines, the better chances you have of getting higher rank and more traffic.
Internal Link vs External Link vs Backlink Summary
I hope you better understand the internal link vs external link question. If you’ve asked yourself “What are backlinks for?" in the past I hope that question is answered as well. There are many factors that go into higher Google rankings and good SEO, both on-page SEO and off-page SEO. Understanding the technical terms relating to your website is the first step in building a successful website.
If building a successful online business is something that interests you and you’re looking for the right training to better understand how to make money online, how to build traffic, and how to turn that traffic into revenue, I highly recommend you create a free starter account with this training program. You’ll be very happy you did.
What other questions do you have? Do you feel you could explain the internal link vs external link question to someone else if they asked you? What other road blocks have you felt you have in your journey to create an online money maker? Share your thoughts and questions below!
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