If you’ve navigated any popular website you’d agree that the internet is nothing without its links. Links are a great way to connect your readers to more relevant content. But, do you know how to turn an image into a link in WordPress?
Having the right balance of internal, external, and backlinks can help you rank high in Google searches. Similarly, using relevant images can create a better user experience to bring you more traffic.
In this article (and video), I’m going to show you how you can combine these two SEO techniques into one. Understanding how to turn an image into a link in WordPress is easy. With this tutorial you’ll not only master it, but you’ll understand the different options WordPress gives you while doing it.
How to Turn an Image into a Link in WordPress
Watch the following short video to see how to turn an image into a link in WordPress with ease. I’ll show you the options WordPress gives you to choose from and what choosing each one means. You’ll be making your images clickable in WordPress in no time.
From the WordPress post editor go to the image you’d like to turn into a link and click on it. Next, click “edit". This opens the Image Details window where you can add a caption, alt text, & edit the image’s alignment and display size.
What we’re going to concentrate on is the “Link to" pull down menu. Clicking on this gives us 3 options: Media File, Attachment Page, & Custom URL. Let’s see what each option means for us as we learn how to turn an image into a link in WordPress.
How to Turn an Image into a Link in WordPress: Media File Option
Turning your image into a media file link can give the reader a more detailed look at your image. Let’s say you’d like your reader to be able to click on a thumbnail to see it full size. This would be a great option to use.
It’s very easy. You simply click on the Media File option in the display settings window and the url to the media file is automatically set. Save and update and you’re done! Now when your image is clicked, the reader will be taken to the image’s media file.
How to Turn an Image Into a Link in WordPress: Attachment Page Option
The Attachment Page option is the least used option of the three. Most people learning how to turn an image into a link in WordPress aren’t looking to take their readers to an attachment page.
When you select the Attachment Page option, the link will take your reader to a page dedicated to the image.
It’s no different than if you created a page on your website and placed only the image on that page. As seen in the video, clicking on the image on this Attachment Page will take you to its media file.
How to Turn an Image Into a Link in WordPress: Custom URL Option
Most people want to learn how to turn an image into a link in WordPress so they can direct the reader to another url. The Custom URL option is another way to create internal and external links without using common anchor text links. Simply enter the url you’d like to direct the reader to, save, and you’re done.
If you’ve written a past article on embedding youtube videos into a blog post, for example, and you have an image in your current article with the YouTube logo in it, you might consider linking to that post using this option. You’ve now made a picture into a url link like a pro.
Also note that with any of these 3 options you can choose to open the link in a new window. Simply open the Advanced Options when choosing between Media File, Attachment Page, or Custom URL. Click the “open link in a new window" box and you’re set. This option is great because it doesn’t take your reader completely away from your content. Click on any of the links in this article and you’ll see an example of how that works.
Understanding how to turn an image into a link in WordPress is a great way to have more options when writing blog posts. If you have a travel blog or a blog featuring your photography, you can give the user a great detailed look at your photography without having to embed full size images into the post itself. You can also link them directly to another related post through the image itself.
Building your site right is a process. You need to build on the right platform and understand what your target audience is searching for by choosing the right keyword research tool. Optimizing your images for site speed and understanding how to engage your readers is key.
As always, if your focus is creating a great user experience for your reader, your posts will get the traffic they deserve. And with traffic comes the opportunity for real revenue.
If building revenue from your website is something you’d like to make a reality, I suggest you take a good look at the online community where I got my training. Watch real traffic build as you surround yourself with likeminded individuals looking to help and support you along with the best training I’ve found online. Create your free account and start now!
Has this article helped you to better understand how to turn an image into a link in WordPress? Which of the 3 options are you leaning towards using? Leave any questions and comments you have in the comments below and I’ll be glad to answer them. Helping people build websites and build an online business around their passion is what I enjoy doing. Don’t hesitate to reach out. I’m always happy to offer any insight I can.