You have this incredible idea for a blog post. You researched the material, find great images to go with it, and you publish it. Days later, it still has no traffic! You go straight to Google and type in “How can I get more traffic to my blog?!”
And that google search finds you here.
Most people think that putting together some decent content with a catchy title is all you have to do to get traffic. Oh and don’t forget, you also posted it to Facebook! Now you’ll get all that traffic you want, right? Did you know there is a perfect post structure to use to keep readers eyes on your blog longer?
What most don’t realize is that there is a science that goes into building traffic. But, don’t run away just yet, it’s very straightforward and can be turned into routine if you practice it right.
In this article I’m going to show you what needs to be burned into your brain as a blogger. Follow these simple guidelines and you’ll never worry about traffic again.
How Can I Get More Traffic To My Blog? Step 1: Knowing Your Target Audience
Don’t take this the wrong way, but so many bloggers think they are God’s gift to their readers.
They post about all sorts of things, with no real rhyme or reason.
Sure, they may have close personal friends who will follow their posts no matter what they write about. But as for the masses out there in cyberspace, they probably don’t care about your cool, new iPhone case.
That is, unless your blog is about cool, new iPhone cases.
It’s ok to sprinkle in details that add a personal touch, just don’t get carried away.
Your blog should be centralized around a singular theme or niche. Need a little help nailing it down to one central idea? Read my article on how to find your niche and I’ll even show you how to find a profitable one to build a business around.
Whether you’re building an online business or a casual blog, this is a very important and foundational step.
And when you choose your niche, STICK TO IT. Your readers will follow you because they’ll know what to expect in future posts.
Using Low Competition / High Traffic Keywords
What if there was a tool that gathered all the data from Google searches and told you EXACTLY what your target audience was searching for?
Add this tool to your tool belt now.
In my opinion, Jaaxy is the best keyword research tool you can find online. I use it, and to be honest, it’s exactly why your eyes are on my post right now.
It’s like knowing ahead of time what your target audience is searching for so that when they make those searches they come directly to you. If you’re looking for a sure fire way to Google for profit, Jaaxy is your golden ticket.
Read my article on how Jaaxy works and you’ll understand how it unleashes the power of keywords for your blog. You can even take Jaaxy for a test spin and enter some keywords and see if they’re winners or losers.
No matter if you’re running an online business or a casual blog, use Jaaxy and traffic will follow.
Understanding Dynamic, Attention Getting Titles
Now that you know how to pick the right keywords, you’re finding yourself near the top of Google searches.
WOOHOOOOO! But guess what, that doesn’t guarantee people are going to click on your article.
You need to stand out.
“How Can I Get More Traffic to My Blog?” isn’t nearly as eye catching as adding “You’re Blogging Wrong!” to the beginning of it.
A dynamic title can be the difference between someone passing right over your blog and someone finding your precious words on their screen.
Think of something relevant without going over the top.
“Hey idiot, you’re blogging wrong!” would grab attention, but probably not the kind you want.
Making Your Headings Easy to Scan Through
Did you know that most readers on average only read about 14% of your words when they’re on your page?
We tend to only scan a page instead of reading it word for word. Your readers tend to scroll down, find a headline that is relevant to what they’re looking for, and then read on from there.
Be honest, you’ve probably done it on this page yourself.
Don’t take it personally, this is just how the internet works. People want information and they want it now. Make your headlines easy to see and pertinent to the information you’re covering, and your key points will find their way to your reader’s eyes.
Once they like what they’re reading, they are more engaged and that 14% will go way up.
Create a Great User Experience
This is the absolute key to getting consistent traffic. When your readers like what they’re reading, don’t feel like they’re being sold. When they find your information helpful to them, they will come back for more! Are you using a good balance of internal and external links? Are you embedding video into your post? How’s your site speed?
Make your focus consistent, quality content and your traffic will grow. Always make sure to practice good use and placement of images, and making sure your post is easy on the eyes. Did you optimize your images so your page loads faster? Think of your reader when you build your post and they’ll thank you for it!
You don’t want to greet your reader with a wall of text when they land on your site. Short paragraphs, plenty of white space on the page, and getting to the point quickly all make for a great user experience. Read my article on the perfect blog post structure to use and your readers will be engaged from the start!
Using Social Media To Boost Engagement
It’s important to take a proactive approach to getting your articles seen. Instead of sitting back and hoping for things to happen, use social media to get your article in front of the right audience.
Your social media feeds are for more than sharing cat videos you know.
This doesn’t mean spamming your post all over Facebook, Twitter, and Instagram. Focus!
Do you have a Facebook page set up for your blog? All your blog posts should be shared there. Your friends who follow the page won’t mind seeing posts about your blog there because that’s what the page is for.
How about an Instagram page for your blog? Same goes for twitter.
Developing a social media strategy is important.
Also, integrate related articles into your blog’s social media pages so they are more dynamic than just you sharing your blog posts. Most bloggers have friends on their social media who are bloggers too. So when you come across an article that is interesting to you, it’s probably going to be interesting to them too. Share it!
Would your other blogger friends find this article with tips on how to get more traffic beneficial?
Yeah, I thought so. Share it!
When your friends find that you share quality content on a regular basis, they are much more likely to click and read what you share. This includes when you share your blog posts.
Be the friend they go to for great content and you’ll never run out of traffic.
What are some of your practices you use to sustain traffic? Let me know in the comments below. Have you ever crashed and burned with a social media strategy? Share your horror stories too!
“The only way we learn is from our mistakes, and a very smart man will learn from the mistakes of others.” – Eric Cantu (or quite possibly someone else)
Are you still in the beginning stages of putting together your blog or online business? Let me show you how to build your website the right way for the best chance of success.
I wish I could take more credit for all these words of wisdom, but I’m only passing on what I’ve learned from way smarter experts than myself.
If you’re serious about creating an online presence you need to read my detailed review on my #1 recommendation for anyone looking to build a business or blog online, bar none.
You’ll be very happy you did.
Don’t forget to share this post and create those social media pages! And ABSOLUTELY read my article on Jaaxy if you want your traffic to skyrocket! I hope this article has helped! Happy blogging!