For anyone who creates content online, the number one goal is to keep the reader’s eyes on your page. There are many experts who claim to know all the secrets of how to do this (super secret SEO tips, perfect blog post structure), but in the end it all boils down to one thing: user experience. Bounce rate refers to the percentage of people who visit your site and then leave (bounce) without visiting any other part of your site. So what is a good bounce rate for a website? Keep reading.
One of the best ways to improve your bounce rate is by keeping your reader on your page longer. When someone finds your content interesting enough to stick around for a few minutes they are much more likely to see what else you got. And when the opposite is true (guess what?), they take one glance and bounce.
In this post (and video), i’m going to show you exactly how to achieve a good bounce rate for a website. I’m also going to show you the perfect blog post structure to use to keep your reader on your page. I guarantee after reading this article and watching the video, you’ll be using it over and over again from now until the day you die.
The Perfect Blog Post Structure to Achieve a Good Bounce Rate For a Website
Ladies and gentlemen, may I introduce to you: the APP method. This simple approach may very well be the perfect blog post structure for achieving a good bounce rate for a website. In its simplicity, there is genius.
So what is a good bounce rate for a website? An excellent bounce rate is anywhere from 25-40%. This means only 25-40% of your readers leave without visiting another part of your website. Woohoo! An average bounce rate is anywhere from 41-55%. A below average bounce rate is 56-70%, with anything above 70% being considered poor. You don’t want 70% of your readers leaving right when they get to your site.
In the short video below I’ll detail each element of the APP method and show you how this translates into a good bounce rate for a website using it.
The APP Method, Part 1: Agree
You want to catch the reader’s attention right out of the gates, right? When a reader takes a look at a blog post and sees something they agree with they tend to read on. Remember, they’ve found your post and are hoping it’s the answer to their question. So if you start off the post with something off topic, or start with a tangeant, the reader could easily bounce before you make your point.
For this reason, make your point fast and make your point agreeable. Don’t beat around the bush. Hit them with a solid point they’re going to agree with. Did you notice the first sentence in the very first paragraph of this article? Did you immediately agree with it? You kept reading didn’t you?
The APP Method, Part 2: Promise
With the “promise" portion of the APP method, you are promising on the delivery of the answer your reader is searching for. This is crucial. Your first sentence grabs their attention, and now they read on for confirmation. If it’s not there to their liking (guess what?)… bounce!
So be clear in the delivery of your promise. Again, no beating around the bush. No storytelling just yet. The first seconds when your reader gets to your site are crucial. Don’t grab they’re attention in the first 15 seconds, and they’re gone. Give them confirmation that they’ve found their potential answer in that time frame, and they’re sticking around.
The APP Method, Part 3: Preview
The preview tells the reader exactly what they want to hear and why they need to scroll down for more. You’ve found common ground with them, made statements of fact confirming you have the answer to their question, and now you’re assuring them you’re about to deliver.
Use your preview to introduce a tease. You’ve gotten past the crucial first seconds, and now, more than likely, they’re staying for a few minutes. To ensure this, tease to what’s coming below the scroll.
In my preview at the beginning of this article, I tease to a video to make sure the reader will stay to watch.
Video is an Excellent Way to Create a Good Bounce Rate for a Website
Readers. Love. Video. They just can’t resist hitting the play button and sitting back and watching. By its very nature, a well placed, relevant video will improve your bounce rate greatly.
Are you starting to see the correlation between bounce rate and building traffic to your blog? This is why writing with the perfect blog post structure is so important. Turn it into a habit.
Readers who stay translate to readers who return. Just like a good conversationalist listens as well as they speak, a good website creator pays equal attention to the quality of his content and the delivery of that content to make for a great user experience. Building a successful website is all about building with the user in mind.
Having a good bounce rate for a website can be achieved when you use the perfect blog post structure regularly. Take a look at your website with the eyes of a new visitor as often as you can. Think of what works for you when you visit a website for the first time and pay attention to the things that make you click out of one.
Once you’ve gotten used to creating content using the perfect blog post structure, you’ll use it forever. Good bounce rate for a website leads to more traffic. Traffic building over time opens the door of opportunity to revenue.
If you’ve found this site, you’re likely trying to put the pieces together to build more traffic for your own. There’s an online community that is the leader in this kind of training. It’s where I got mine and I recommend you do too. Create your free starter account, and take the training for a test drive. You’ll be very happy you did.
Do you feel this perfect blog post structure will be something you use in the future? Do you better understand how to achieve a good bounce rate for a website now? What methods have you used to keep a reader engaged? Tell me in the comments below. Share your insight. Ask any questions you have.
As always, please feel free to share this article to your social media if you know anyone who could benefit from it. I hope using the perfect blog post structure will lead to finding that good bounce rate for a website you’re looking for.