good bounce rate for a website perfect blog post structure

Need a Good Bounce Rate For a Website? Here’s the Perfect Blog Post Structure To Use!

good bounce rate for a website perfect blog post structureFor anyone who creates content online, the number one goal is to keep the reader’s eyes on your page. There are many experts who claim to know all the secrets of how to do this (super secret SEO tips, perfect blog post structure), but in the end it all boils down to one thing: user experience.  Bounce rate refers to the percentage of people who visit your site and then leave (bounce) without visiting any other part of your site. So what is a good bounce rate for a website? Keep reading.

One of the best ways to improve your bounce rate is by keeping your reader on your page longer. When someone finds your content interesting enough to stick around for a few minutes they are much more likely to see what else you got. And when the opposite is true (guess what?), they take one glance and bounce.

In this post (and video), i’m going to show you exactly how to achieve a good bounce rate for a website. I’m also going to show you the perfect blog post structure to use to keep your reader on your page. I guarantee after reading this article and watching the video, you’ll be using it over and over again from now until the day you die.

The Perfect Blog Post Structure to Achieve a Good Bounce Rate For a Website

good bounce rate for a website perfect blog post structure

Ladies and gentlemen, may I introduce to you: the APP method. This simple approach may very well be the perfect blog post structure for achieving a good bounce rate for a website. In its simplicity, there is genius.

So what is a good bounce rate for a website? An excellent bounce rate is anywhere from 25-40%. This means only 25-40% of your readers leave without visiting another part of your website. Woohoo! An average bounce rate is anywhere from 41-55%. A below average bounce rate is 56-70%, with anything above 70% being considered poor. You don’t want 70% of your readers leaving right when they get to your site. 

In the short video below I’ll detail each element of the APP method and show you how this translates into a good bounce rate for a website using it.

good bounce rate for a website perfect blog post structure

The APP Method, Part 1: Agree

You want to catch the reader’s attention right out of the gates, right? When a reader takes a look at a blog post and sees something they agree with they tend to read on. Remember, they’ve found your post and are hoping it’s the answer to their question. So if you start off the post with something off topic, or start with a tangeant, the reader could easily bounce before you make your point.

For this reason, make your point fast and make your point agreeable. Don’t beat around the bush. Hit them with a solid point they’re going to agree with. Did you notice the first sentence in the very first paragraph of this article? Did you immediately agree with it? You kept reading didn’t you?

good bounce rate for a website perfect blog post structure

The APP Method, Part 2: Promise

With the “promise" portion of the APP method, you are promising on the delivery of the answer your reader is searching for. This is crucial. Your first sentence grabs their attention, and now they read on for confirmation. If it’s not there to their liking (guess what?)… bounce!

So be clear in the delivery of your promise. Again, no beating around the bush. No storytelling just yet. The first seconds when your reader gets to your site are crucial. Don’t grab they’re attention in the first 15 seconds, and they’re gone. Give them confirmation that they’ve found their potential answer in that time frame, and they’re sticking around.

good bounce rate for a website perfect blog post structure

The APP Method, Part 3: Preview

The preview tells the reader exactly what they want to hear and why they need to scroll down for more. You’ve found common ground with them, made statements of fact confirming you have the answer to their question, and now you’re assuring them you’re about to deliver.

Use your preview to introduce a tease. You’ve gotten past the crucial first seconds, and now, more than likely, they’re staying for a few minutes. To ensure this, tease to what’s coming below the scroll.

In my preview at the beginning of this article, I tease to a video to make sure the reader will stay to watch.

Video is an Excellent Way to Create a Good Bounce Rate for a Website

Readers. Love. Video. They just can’t resist hitting the play button and sitting back and watching. By its very nature, a well placed, relevant video will improve your bounce rate greatly.

Are you starting to see the correlation between bounce rate and building traffic to your blog? This is why writing with the perfect blog post structure is so important. Turn it into a habit.

Readers who stay translate to readers who return. Just like a good conversationalist listens as well as they speak, a good website creator pays equal attention to the quality of his content and the delivery of that content to make for a great user experience. Building a successful website is all about building with the user in mind.


Having a good bounce rate for a website can be achieved when you use the perfect blog post structure regularly. Take a look at your website with the eyes of a new visitor as often as you can. Think of what works for you when you visit a website for the first time and pay attention to the things that make you click out of one.

Once you’ve gotten used to creating content using the perfect blog post structure, you’ll use it forever. Good bounce rate for a website leads to more traffic. Traffic building over time opens the door of opportunity to revenue.

If you’ve found this site, you’re likely trying to put the pieces together to build more traffic for your own. There’s an online community that is the leader in this kind of training. It’s where I got mine and I recommend you do too. Create your free starter account, and take the training for a test drive. You’ll be very happy you did.


Do you feel this perfect blog post structure will be something you use in the future? Do you better understand how to achieve a good bounce rate for a website now? What methods have you used to keep a reader engaged? Tell me in the comments below. Share your insight. Ask any questions you have.

As always, please feel free to share this article to your social media if you know anyone who could benefit from it. I hope using the perfect blog post structure will lead to finding that good bounce rate for a website you’re looking for.


  • Michel says:

    Thanks. This article gives me some food for thought, as bounce rate is not something I have really focused on in the past.

    Reading this post makes me realize that I seriously need to look at this aspect of my website and check that each of my posts meet the above criteria.

    It is so easy to get bogged down with writing content and getting it out there that we don’t recheck and see if it will be interesting and helpful for visitors to our websites.

    • Eric Cantu says:

      Thanks for the comment, Michel! I absolutely believe that when we take a look at our site from the point of view of our reader we can really help improve their overall user experience. Doing this WILL build traffic. Bottom line. Thanks again!

  • Mike Jay says:


    Your articles are becoming some of my favorite to read. The content you put out is always concise and extremely useful for online business owners like myself.

    I will be using the APP method starting today until the day I die, but you already said I would do that! Good stuff.

    I already shared this post to my network and bookmarked your site. Looking forward to more great articles!

    Mike Jay

    • Eric Cantu says:

      I appreciate the support, Mike! Thank you! And please feel free to share anything from this site to anyone you feel it could help. I got all my training from Wealthy Affiliate and I’ve helped several people get started there as well. The community is great and the training delivers. Anyone who wants to have me in their corner helping them along their training as a personal coach can create their free account here. Thanks again for the support, Mike!

  • Jessica says:

    Great post! I’ve never heard of the APP structure before but it is simplistic and definitely makes sense. I haven’t started incorporating videos into my blogs yet but I definitely will start now after reading this! Thank you for the helpful information. i can’t wait to put it to use. 🙂

    • Eric Cantu says:

      Thank you Jessica! I implement it into all my posts and it really just makes sense. It also really helps me from a writing standpoint because I know exactly how to begin each article. I appreciate the feedback. Thank you!

  • fernglow says:

    Hi Eric! Really interesting review on bounce rates.
    I have actually owned a site and realised that my bounce rate always hover really higher most of the time between 70% to 80% and really glad running to this post! I will be sure to utilise this APP method and really nice looking article as well!

    • Eric Cantu says:

      Thank you! The great thing about writing blogs online is with a few simple tweaks to our techniques we can quickly fix and adjust things like a poor bounce rate and start building traffic the way we’ve always wanted. For myself personally, I found that adjusting my biog structure along with this powerful keyword tool changed everything for me as far as reaching the masses. I hope you’ll see some positive results! Thank you so much!

  • Gabe says:

    Hey Eric your site is awesome man!! I am new to the online marketing world and just really got an understanding on how affiliate marketing works and I really like how you break down all the aspects of it in a way that’s easy to understand.
    Before this I had no idea what a bounce rate was so thanks for the tips and all, definitely will try and implement these for my site.

    • Eric Cantu says:

      I’m really glad this post helped you. Creating the best user experience is absolutely key to our success. Thank you for the kind words. I really appreciate it.

  • Sharon says:

    Hi Eric,
    This is an excellent article, especially for someone who is new to blogging like me. You explained in such simple terms, so pleasant to read.
    Sometimes I am so absorbed in writing but without having a strategy. I will definitely apply your APP method from now on. Let’s see how it goes…
    Thank you very much for the guidance.

  • Shirley says:

    This is something I’ve been wondering about – I must be the only person in the whole world who doesn’t like watching videos. I’d much prefer to read something, and I see what you did there, summarising your video with some words for people like me! Great to know some stats on what’s a good bounce rate to aim for. Thanks for another informative post, Eric.

  • Angela says:

    What a fantastic subject to focus on, such an obvious thing when it’s all spelt out, though with everything else going on in with building a website it can be easily overlooked. The agree bit is particular important to me, often I’ve landed on a page, read the first few paragraphs and disagreed, then left the website because my emotional response from my disagreement makes it a somewhat unpleasant experience to continue. And on the flip side – if it’s something I agree with I’ll continue reading through the site. Having said that, in a sense it’s also impossible to please everyone, so rather than sitting on the fence I think it’s better making your intention clear at the start (as you’ve explained), and then aim at getting the site in front of those you’re writing for (who with a bit of research will be the people that agree). Great post, food for thought! Thanks for sharing

    • Eric Cantu says:

      Thanks for the comment, Angela. Yeah, I think some people almost try to trick people into finding their site, as if that kind of traffic helps at all. You don’t want people coming to your site and leaving instantly. Google reads all this data and it’s no use having visitors who were tricked into coming. Being direct and upfront engages the reader, and with quality content you’ll keep them. It’s all about traffic, right? But you need good traffic 🙂 Thanks again!

  • Alex Chong says:

    Hi Eric,
    An excellent article. For someone like me who just started my blog, these are precious information! Your post got me hooked from beginning until the end, so APP method really worked! I am looking forward to put this into action in the future posts of my blog. Thanks!

  • Steve says:

    Hey Eric! That is FANTASTIC information! Book marked your site for future reference and I’ l be learning a lot from you. Thank you!

  • Chris M says:

    This is some valuable information! Thanks so much Eric. I will employ this into my next blog posts! Have you been employing this method for a while?

    • Eric Cantu says:

      How’s it going, Chris! Yes I came across this method in an SEO course I was taking and it forever changed the way I write. It really made sense to me, know what I mean? This method along with keyword research has forever opened my eyes to creating content online. I’m really glad you enjoyed it. Thanks again!

  • Merry says:

    GENIUS!! I so love this and it is so helpful. You are right! I will be one of the ones who will use this method over and over and over. Now I need to bookmark it too so I can come back and review anything I may have missed. Thank you so very much! It came at the perfect time for me.

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