So far we’ve covered how affiliate marketing works, why it’s so lucrative, how to choose your profitable niche, and how to start building your niche website using Wealthy Affiliate.
Now it’s time to really start taking advantage of the tools Wealthy Affiliate puts in your lap and maximize your revenue potential.
A huge part of this comes from understanding your target audience. And how better to understand your audience than to know the exact searches they’re making in the search engines?
Think about it. Whether we’re talking about a job interview, a relationship, or being successful in business, knowing exactly what the person across from you is looking for gives you a considerable advantage.
This is where keyword research comes in. You’re going to be learning about the power of keywords in lesson 9 of Wealthy Affiliate’s training. (If you haven’t yet created your free starter account, you can do so here.) It’s an eye opening and powerful lesson. And because it’s so important, I want to touch on it here as well.
One of the most powerful tools that comes included free with Wealthy Affiliate is Jaaxy, an amazingly powerful keyword research tool.
So what are keywords? Keywords are the words or phrases people type into the search engines. Keyword research is the study of these keywords, and a keyword research tool compiles this data for you so that you can easily find which are the most popular searches your target audience is making at the touch of a button.
No matter what niche you’ve chosen, whether it’s chess, woodworking, making money online, baby clothes, men’s basketball shoes, the benefits of plant based diets, yoga and fitness, video games, personal development, youth coaching, etc., a keyword research tool allows you to create content that is the answer to your audience’s most popular searches.
Remember the analogy I used about the storefront with tons of people outside waiting to go in? The internet is just like a global storefront with hundreds of millions of customers waiting to get in.
When you know what your audience is looking for, creating content that is the answer to those searches is the equivalent of lining your shelves with what they want.
Further, when you’re trained to know how to consistently land at the top of Google’s search results, now you’re occupying that prime shelf space in a store that has millions of customers daily!
How do you get there? Wealthy Affiliate teaches you how. It’s a combination of several factors:
- First, understanding the power of keywords and why they’re so important.
- Learning which keywords to focus on that will bring the most traffic while also having the lowest competition from other competing websites. This allows you to get that “prime shelf space” at the top of Google search results pages.
- Knowing the key places within your content where you need to place your keywords so Google sees your content’s relevance and ranks you accordingly. This is knowns as optimizing your content for Search Engines, or SEO.
- Understanding your audience so you know what content really engages with them, resonates with them, and influences them into taking action (also known as a conversion).
This is exactly what you’re guided through step by step and why Wealthy Affiliate’s training is so powerful and eye opening. Additionally, your Wealthy Affiliate free starter account gives you access to Jaaxy’s keyword research abilities and trains you on how to use it.
Just wait until you get to lesson 9 inside Level 1 of WA’s training. Trust me 🙂
I want to close today’s lesson with a really solid piece of training that dives a little bit deeper into understanding your audience. It’s called “The Customer Purchase Lifecycle”.
You’re going to learn about the phases customers go through and how the keywords you choose can actually have a dynamic effect on the probability of a customer becoming a conversion for you and your business.
My good friend Kyle put this together and you can access it with your free starter account inside Wealthy Affiliate by clicking on the link below. If you haven’t created your starter account, this is a perfect opportunity for you as it will prompt you to do so a few moments after you click the link.
Tomorrow it’s on to SCALING! I’m going to give you a sneak peek into the future of your business and all its growth and potential. Look for my email tomorrow!
And as always, if you have any questions at all or just want to reach out to me you can do so easily by replying to my welcome message when you create your account with Wealthy Affiliate. By going through any of my links you get me as your support coach. Let me know you came from my email course!
I look forward to seeing you on the inside!